VP Marketing × Construction: How the Conversation Is Moving

BullishTrina says she's 'super positive about the future in this role' and describes her work as 'the ultimate riot' and 'extraordinarily exciting' due to AI-driven change.

C-Suite Sales & Marketing Perspectives — Stop Chasing AI Tools and Start Building Better Thinking · Aug 2026

MixedGuest offers constructive but critical guidance for 2027 ('thinking more like a team'), mixing frustration with current practices and hope for improvement, but doesn't discuss her own business trajectory.

CMO Confidential — Kristin Wozniak | Too Much Data & Not Enough Thinking - Are You Following Goodhart's Law? · Aug 2026

BullishShe frames Handles as an 'affordable luxury' that thrives even when 'people feel like they're being price gouged or the world is so uncertain,' positioning the brand as resilient/recession-proof.

Restaurant Technology Guys — Inside Handel's Ice Cream: 80 Years of Craftsmanship · May 2026

MixedBrief mention of 'geopolitical issues in the last year' affecting inventory planning, framed neutrally as something they proactively plan around rather than a major concern.

The New Warehouse — Social Commerce Fulfillment Powers Modern 3PL Success · Jul 2026

SkepticalConcerns about over-funded AI companies deploying capital too fast and a looming bubble: 'I do get nervous that the bubble will pop... shareholders will start to realize that faster than I think.'

Everything is Logistics — Freight Friends: Grace Sharkey on EDI Economics and the AI Reality Check · Aug 2026

BullishShe acknowledges the consultancy/billable-hours model is struggling ('quite a hard time') but overall frames marketing/consulting as becoming 'more and more strategic' and 'exciting.'

C-Suite Sales & Marketing Perspectives — Stop Chasing AI Tools and Start Building Better Thinking · Aug 2026

MixedShe calls the fintech/financial services shift 'as challenging as it's ever been' with rapid market shifts and 'shrinking margins,' balanced against optimism about AI-driven opportunity—mixed outlook.

C-Suite Sales & Marketing Perspectives — Part Eight: The Revenue Logic of Customer Obsession · Aug 2026

SkepticalShe describes telco as 'the least trusted category,' 'highly commoditized,' 'fragmented,' with 'prices erase to the bottom,' though she sees opportunity in reappraisal/switching.

Uncensored CMO — Why this brand can't afford to be boring - Rebecca Darley, Vodafone Australia · Aug 2026

BullishAI is called 'the most fascinating work stream I've joined ever,' with enthusiastic embrace of vibe coding, agentic teams, and dismissal of fears ('stop feeling that we cheat when we use models').

C-Suite Sales & Marketing Perspectives — Stop Chasing AI Tools and Start Building Better Thinking · Aug 2026

MixedAI is called a powerful tool for insights and efficiency ('helping us understand faster, cheaper and more in depth'), but also repeatedly flagged as a distraction/'shiny toy' and 'trap' if not tied to outcomes—balanced/hedged view.

C-Suite Sales & Marketing Perspectives — Part Eight: The Revenue Logic of Customer Obsession · Aug 2026

SkepticalIn the lightning round, AI is framed mainly as something to be defended against, with guests emphasizing 'people,' 'creativity,' and 'joy' as things AI can't replace, signaling wariness rather than enthusiasm.

The CMO Podcast — Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika · Aug 2026

BullishStrong advocacy for constant experimentation (vibe coding, custom models, agentic team concepts) and urging teams to 'stay curious' and 'lean into technology.'

C-Suite Sales & Marketing Perspectives — Stop Chasing AI Tools and Start Building Better Thinking · Aug 2026

MixedShe values experimentation and new tools ('done a great job of experimenting') but stresses discipline and 'back to basics,' showing a balanced, cautious embrace of change rather than pure enthusiasm.

C-Suite Sales & Marketing Perspectives — Part Eight: The Revenue Logic of Customer Obsession · Aug 2026