Coverage
Veterinary
The practice-owner conversation in veterinary medicine. What veterinarians and their teams are saying about patients, staffing, and the business of the clinic.
Refreshed nightly · readings through November 4, 2026
Who's advertising, and what's being discussed
Aug 2026 – Oct 2026Paid sponsor reads and organic mentions across the veterinary shows we track. Ad copy is masked out before mentions are counted, so a vendor's own ads never count as people talking about it.
Top advertisers
By ad reads · change vs the prior 3 months
- 1Zoetis
- 2US Vet Show
- 3AHNTI
- 4Boehringer Ingelheim Canada
- 5Hill's Pet Nutrition
Most-discussed vendors
Share of episodes with an organic mention · change vs the prior 3 months
- 1ChatGPT
- 2Google Business Profile
- 3PetSmart
- 4Banfield Pet Hospital
- 5Fear Free
Mentions over time
Track any vendor's share of the conversation month by month, and compare up to five.
90 episodes from 8 shows scanned in Aug 2026 – Oct 2026. Sponsor tracking for veterinary runs from Sep 2024.
What this page measures
We transcribe every episode of the veterinary shows listed below and score what gets said in them. Not what analysts predict, and not what a survey panel reports after the fact. What practitioners tell each other while the quarter is still running.
Podcast interviews are unusually good evidence for this. The guest is a working operator, the format is long enough that talking points run out, and nobody is answering a multiple-choice question. When sentiment in a sector turns, it tends to show up in how people talk months before it reaches a published number.
The scores below run 0 to 100 against a 50 neutral baseline, weighted by how much reach an episode has. Readings refresh nightly across a trailing 30-day window. A cut this narrow can go thin in a quiet month, and when it does we say so rather than publishing a number built on four episodes. Full methodology.
What the Veterinary conversation reads like
Sentiment across the five topics we score, measured only on veterinary shows. Trailing 30 days against the same window a quarter ago; thin cuts fall back to a 90-day read.
Future Outlook
73.2
Economy
43.8
Industry Forecast
53.6
AI
56.2
Innovation
69.6
Future Outlook
12-mo avg 71.5 · points from average
Economy
12-mo avg 42.5 · points from average
Industry Forecast
12-mo avg 50.6 · points from average
AI
12-mo avg 55.8 · points from average
Innovation
12-mo avg 67.5 · points from average
Each topic against its own 12-month average (the zero line), within veterinary shows only. Above means the conversation is running hotter than normal for that topic; below, cooler.
Latest in Veterinary
newest across the tracked shows
Vet Life Reimagined
Nov 2, 2026
Unexpected Opportunities for Vet Techs | Tricia Gorham
Tricia Gorham, a credentialed veterinary technician and program director at St. Petersburg College, discusses her 35-year career from veterinary technician to educator and national leader. The conversation covers the college's early distance education program, built on AOL dial-up and mailed exam packets, and her study abroad trips that have taken students to Costa Rica, Australia, Africa, and elsewhere. It also touches on career mentorship, physical well-being in clinical work, and the need for the veterinary technology profession to build trust and advocacy through a positive approach.
Smarter Vet Financial Podcast
Oct 30, 2026
Leadership vs. Management: How Veterinary Owners Build Stronger Teams with Brianne Spiersch
Executive coach and Ignite With Purpose founder Brianne Spiersch joins host Tom Seeko to discuss the difference between managing tasks and leading people in veterinary practices. They cover why owners often become bottlenecks, her "4 D's of delegation" framework for matching autonomy to a task, and how regular, short check-ins and direct accountability conversations build team confidence. The episode closes with advice on starting small with one minimum viable habit.
Veterinary Innovation Podcast
Oct 29, 2026
329 - Heather Moore | PetCentric Health
Heather Moore, founder and CEO of PetCentric Health, explains how the company's subscription model embeds a flexible spending fund (petFSA) so pet owners can cover both preventive care and unexpected sick visits from day one. She discusses how the model differs from payment plans, loans, and traditional wellness plans, and how it helps clinics retain clients and build recurring revenue. The conversation also covers adoption across 18 states, the company's relationship with insurance and credit products, and the consumer affordability pressures facing veterinary care.
Veterinary Business Podcast
Oct 29, 2026
What's Hiding Underneath the Clinic You Want to Buy (Legal Risks Every Practice Buyer Misses) with Jordan Morelli
Corporate lawyer and Toronto office lead at Linmac LLP, Jordan Morelli joins host Don Adeesha to discuss the buyer's side of veterinary practice acquisitions, following up on an earlier episode about selling a practice. The conversation covers assembling an advisory team that understands veterinary transactions, financial and legal due diligence, and why most clinics sell as share purchases so buyers inherit the corporation's history. It also covers key purchase-agreement protections (representations and warranties, survival periods, and indemnities), contracts to review such as lab minimum-purchase obligations and employment terms, and preparing financing and a letter of intent. The legal points relate mainly to Ontario and Canada.
The Cone of Shame Veterinary Podcast
Oct 29, 2026
424 - Does Maropitant Really Reduce Surgical Pain?
Stephen Niño Cital, a veterinary research anesthesia technician and partner at Remedy Vet Specialists, discusses his critique of a 2025 study on maropitant in ovariohysterectomy in dogs. He argues that maropitant's antiemetic effect and its ability to reduce anesthetic requirements (MAC sparing) do not establish it as a standalone analgesic. The conversation covers his recommended premedication protocol, the role of nausea in the pain experience, and the difficulty of assessing pain in animals.
Veterinary Viewfinder Podcast
Oct 28, 2026
Why We Volunteer: Taking on Vet Med’s Shared Problems at WSAVA Warsaw
Veterinarian Dr. Ernie Ward and credentialed veterinary technician Beckie Mossor, recording from the World Small Animal Veterinary Association (WSAVA) Congress in Warsaw, discuss why they volunteer and what they have learned from colleagues worldwide. They describe shared challenges across countries, including client communication, workplace bullying, decision fatigue, and work-life balance. The conversation also covers why veterinary technicians need a stronger voice in professional organizations, the barriers some international colleagues face in travelling to meetings, and practical starting points for getting involved.
The Veterinary roster
8 showsThe Cone of Shame Veterinary Podcast
Dr. Andy Roark
The Cone of Shame Podcast is the podcast all about life in Veterinary Medicine. Dr Andy Roark covers medical related topics with help from experts in the veterinary industry.
The Uncharted Veterinary Podcast
Uncharted Veterinary Community
The Uncharted Veterinary Podcast is for veterinary professionals who want to ace the tough parts of practice that happen daily but don't get discussed. We'll cover topics like how…
Vet Life Reimagined
Megan Sprinkle, DVM
Many have dreamed to enter veterinary medicine, and at the same time so many veterinary professionals love the field but feel "stuck" in their careers. Vet Life Reimagined was…
Smarter Vet Financial Podcast
Florida Veterinary Advisors
Want to feel more confident and in control of your finances? The Smarter Vet Financial Podcast is your go-to resource for fresh, energizing perspectives on money—created just for…
Veterinary Viewfinder Podcast
Dr. Ernie Ward & Beckie Mossor, RVT
Weekly podcast dedicated to "tackling the toughest topics in veterinary medicine." Hosted by veterinarian Dr. Ernie Ward and registered veterinary technician Beckie Mossor, MPA,…
Veterinary Business Podcast
Naren Arulrajah
For independent veterinary practice owners in the US, Canada, UK, New Zealand and Australia who want a more profitable, more valuable practice. The Veterinary Business Podcast…
Veterinary Innovation Podcast
Veterinary Innovation Podcast
The Veterinary Innovation Podcast covers the most interesting, exciting, and controversial topics in the industry today. Veterinary technology entrepreneurs Shawn Wilkie and Dr.…
VHMA VetBusiness
Veterinary Hospital Managers Association
Welcome to VHMA's VetBusiness, the podcast where innovation meets expertise in the veterinary industry. Our mission is to empower veterinary managers and leaders by delivering…
Need this cut deeper?
Term-level trends, competitor mentions, and custom segments within the veterinary conversation are available as custom research. See the Conversation Index or get in touch.