Segment Reports
We track how the conversation moves.
How loudly a topic runs in each corner of the executive conversation, how the mood is shifting, and what changed this month, for every role, industry, and scale we track.
Browse the segmentsOverall Sentiment
The current read across all our segments. Detailed segment data below.
Future Outlook
12-mo avg 79.3 · points from average
Economy
12-mo avg 45.4 · points from average
Industry Forecast
12-mo avg 64.4 · points from average
AI
12-mo avg 61.2 · points from average
Innovation
12-mo avg 77.6 · points from average
Each topic against its own 12-month average (the zero line). Above means the conversation is running hotter than normal for that topic; below, cooler. All five share one scale, so a bigger swing is genuinely bigger.
Explore any segment in detail
Every role × industry × scale we track.
Browse the index
Segment reports by role, industry, or company scale.
By Role
Executive Leadership
Finance & Legal
Sales & Revenue
Marketing & Growth
Engineering & Product
Operations & HR
Customer Success & Support
Academic & Research
Advisory & Consulting
Media & Content
Other
By Industry
SaaS & Digital Tech
Modern Commerce
FinTech & Financial Services
Health & Life Sciences
Industrial & Logistics
Professional Services
Government & Non-Profit
Other
What is in a segment report?
Every report is a media-analysis read on one slice of the executive conversation: what it talks about, how it feels, and which way it is moving.
Topic Sentiment Indexes
Five tracked topics — Future Outlook, Economy, Industry Forecast, AI, and Innovation — scored monthly for the segment on a 0–100 index anchored at a neutral 50.
Reach & Momentum
How much of the segment’s conversation each topic claims, and which way the mood is moving — month over month, with 3-month momentum.
Share of Conversation
Term-level reach across the corpus — which words are rising, which are fading — via the Conversation Index.
Segment Slicing
Every index cuts by role and industry, with thin cells rolling up to their parent group so small segments stay honest instead of noisy.
Grounded in Real Audio
Built from transcripts of real executive-interview podcasts — thousands of episodes a year, classified and scored episode by episode.
Evidence You Can Audit
Every episode-level score carries a written rationale, so any index value can be traced back to what speakers actually said.
How we build segment reports
Most market research is built on surveys, firmographic databases, or intent signals. Ours is built on what people actually say when they're not being marketed to.
We analyze thousands of long-form conversations — unscripted, in-depth discussions where executives talk openly about their priorities, frustrations, and how they actually evaluate solutions. No survey bias. No self-reported data. Read the full methodology.
Behavioral & linguistic extraction
Scores behavioral factors and extracts linguistic patterns — the words, phrases, and framing the segment naturally reaches for.
Buyer journey mapping
Maps buyer journey signals — how they describe buying, evaluating, and deciding.
Statistical analysis & blending
Identifies behavioral clusters, detects trend shifts, and flags what’s distinctive about a specific intersection versus the broader population.
Tracking something specific?
We run custom tracking for brands, agencies, and investors. Your category, your competitors, your terms. Reported monthly, built on the same corpus.