Custom research
Every trend here can be cut by role and industry.
The explorer below shows the whole conversation. But every episode behind it is classified by who is speaking: their role and their industry, the same segments you see in our segment reports. That means any term on this page can be broken down by segment. Which roles picked it up first. Which industries are still quiet.
This view is not part of the explorer. We run it as custom research, scoped to the terms and segments you care about.
See the data and examples on our services page
Agentic AI, cut by role: CEOs and Advisors moved first.
Mention rate by role vs Google Trends. From our research, The First Signal.
Explore Terms
Share of conversation for the terms executives actually discuss, tracked month over month across 46 terms. You choose what to compare — nothing is grouped for you.
Share of conversation · AI (any mention)
Reach = episodes mentioning the term ÷ all episodes that month.
Compare any of 46 tracked terms
Sign in to pick any term, chart up to three together, and browse the full table of what executives are actually talking about. Free — all tiers included.
Sign in to exploreHow to read term reach
Term reach is the share of episodes that mention a term in a given month. A rising line means a term is spreading across the conversation; a falling one means it is fading. Because it is a share of episodes, reach controls for how much we publish month to month, so you are comparing attention, not volume. Looking for how executives feel about a topic? That lives in the sentiment indexes.
Read the full methodology