Veterinary Business Podcast

Recent Episodes

1. Revenue Went Up. Profit Didn't: What Your Veterinary P&L Reveals Through the 60/15/15 Framework

   Sep 17, 2026

   Aaron Bennett, founder of Bennett Financials, discusses the 60/15/15 framework for analyzing veterinary practice profitability. He explains how practices can have growing revenue yet flat profits, and breaks down how to categorize expenses into delivery costs (40%), general administrative (15%), and sales & marketing (15%) to identify where profitability is leaking. Bennett covers pricing decisions, labor efficiency, customer lifetime value to acquisition cost ratios, and what makes a practice attractive to buyers.

2. How to Turn Veterinary Website Visitors Into Booked Appointments: The Conversion Secrets Behind Practice Growth

   Sep 10, 2026

   Naren Arulrajah, CEO of Ekwa Marketing and founder of the Veterinary Business Institute, discusses how veterinary practices can convert website visitors into booked appointments. The conversation covers critical conversion elements like landing page design, mobile optimization, trust signals, and the importance of organic search traffic. Arulrajah emphasizes that visibility alone is insufficient—practices must create compelling, mobile-friendly experiences that guide pet owners toward taking action, while balancing educational content with low-friction booking options.

3. How Veterinary Practices Can Use Online Booking, Automation, and AI to Improve Client Experience Without Losing the Human Touch

   Sep 3, 2026

   Joe Ciccarillo, head of sales at CheckVet, discusses how veterinary practices can modernize client engagement through online booking, automation, and AI while maintaining the human touch. The conversation covers why fragmented software systems create operational burden, the critical details required to implement effective online booking, and how practices can use after-hours access and forward booking to capture lost revenue opportunities. Joe shares metrics to track implementation success and outlines how leading practices will consolidate workflows rather than accumulate features.

4. How Veterinary Professionals Can Turn Their Expertise Into a Scalable Continuing Education Business

   Aug 27, 2026

   Justin Allan Montgomery, founder of The Elite Nurse Practitioner, discusses how veterinary professionals can package their clinical expertise into scalable continuing education businesses. The episode covers identifying valuable knowledge worth teaching, validating course ideas through market research, building audience trust through consistent content, and practical steps to launch a CE business while working full-time. Montgomery shares his framework for moving from trading time for income to creating leveraged educational products that generate passive revenue.

5. Starting vs. Buying a Veterinary Practice: What Veterinarians Need to Know Before Becoming Owners

   Aug 20, 2026

   Mira Johnson, CPA, CVPM, MBA and Integrator at CPAs for Veterinarians (JF Bell Group), discusses one of the biggest decisions veterinarians face: whether to start a de novo practice from scratch or buy an existing one. She breaks down the financial and operational realities of both paths, including the advantages of creating a practice from your vision versus the challenges of building a client base, and identifies critical red flags to watch for when evaluating an acquisition such as culture fit, location, lease transferability, and financial performance. Johnson emphasizes the importance of understanding your personal "why" before pursuing ownership, assessing financial readiness, and building a strong advisory team of veterinary-specific professionals to avoid costly mistakes.

6. Beyond Clinical Confidence: How Mentorship, Communication, and Leadership Shape Sustainable Veterinary Careers

   Aug 13, 2026

   Dr. Angela Henninger, a veterinarian, multi-practice owner, and founder of DVM Ascent, discusses the critical gap between veterinary school education and real-world practice. The conversation covers how to build clinical confidence, develop emotional intelligence and communication skills, navigate difficult client and team conversations, and create meaningful mentorship structures for early-career veterinarians. Dr. Henninger shares leadership lessons learned through scaling multiple practices and explains how intentional mentorship, structured onboarding, and people-focused leadership reduce burnout and improve sustainability in veterinary careers.

7. Building the Modern Veterinary Practice: Smarter Growth, Stronger Teams, and New Models of Care

   Aug 6, 2026

   Charlotte Weir, Vice President of Partnerships at Roo and founder/co-owner of 2525 Sunset Veterinarians, discusses what it takes to build a modern veterinary practice that is operationally strong, sustainable for teams, and prepared for the future of veterinary care. The conversation covers stabilization before scaling, the importance of clear systems and communication, leveraging technology to support rather than replace people, and how relief staffing and client experience can drive sustainable growth. Charlotte shares practical insights from her experience in veterinary startups, practice integrations, and developing flexible staffing models.

8. What is happening between pet clinic visits that the veterinary team needs to know about to provide the best preventive care?

   Jul 30, 2026

   Dr. Ken Lambert, founder and CEO of Healthy Pet Connect, discusses the critical information veterinary teams need about pet health between clinic visits to provide effective preventive care. He shares 14 years of experience with pet obesity management, the clinical research supporting home monitoring technology, and how his remote patient monitoring platform integrates home health data—including weight, feeding, and activity—to help veterinarians and pet owners collaborate on weight management, chronic disease monitoring, and preventive care outcomes.

9. Leading Change in Veterinary Practice: Building Stronger Teams, Better Communication, and Lasting Behaviour Change

   Jul 23, 2026

   Dr. Nicola Bromley, a veterinary leader with two decades of experience including a tenure as hospital director at Fitzpatrick Referrals managing 117+ staff, discusses the psychology of leadership and behavioral change in veterinary practices. The episode explores why teams resist change, how to bridge the gap between management and staff perspectives, and the critical role of compassionate, curiosity-driven leadership in building resilient teams. Dr. Bromley emphasizes that sustainable change requires understanding individual motivations and barriers rather than top-down mandates.

10. From Search to Smart Assistants: How AI Is Rewriting the Veterinary Client Journey

    Jul 16, 2026

    Narn Arul Raja, CEO of Echo Marketing and founder of the Veterinary Business Institute, discusses how AI is transforming the way pet owners discover and choose veterinary practices. The episode covers the shift from traditional search to AI-powered discovery, the importance of structured data (NAP), reviews, and original content for ranking in AI search results. Narn explains why 97% of practices are invisible to AI and ads, and provides actionable strategies for veterinary practices to dominate local search without relying on paid advertising.