Veterinary Business Podcast

12 episodes scanned. 82% of ad slots promote the show's own products.

Recent Episodes

1. What's Hiding Underneath the Clinic You Want to Buy (Legal Risks Every Practice Buyer Misses) with Jordan Morelli

   Oct 29, 2026

   Corporate lawyer and Toronto office lead at Linmac LLP, Jordan Morelli joins host Don Adeesha to discuss the buyer's side of veterinary practice acquisitions, following up on an earlier episode about selling a practice. The conversation covers assembling an advisory team that understands veterinary transactions, financial and legal due diligence, and why most clinics sell as share purchases so buyers inherit the corporation's history. It also covers key purchase-agreement protections (representations and warranties, survival periods, and indemnities), contracts to review such as lab minimum-purchase obligations and employment terms, and preparing financing and a letter of intent. The legal points relate mainly to Ontario and Canada.

2. How to Stop Surviving and Start Leading: Practical Solutions for Overwhelmed Veterinary Practice Owners

   Oct 15, 2026

   This panel episode, hosted by Chehara Bandara, features veterinary practice owners Dr. Christine Staten, Dr. Shelley Johnson, and Megan Bingham discussing how to move from survival mode to leadership in a veterinary practice. Topics include delegation, vision, mission and values, authentic leadership, emotional intelligence, communication, and operational structures such as a dedicated owner "CEO day" and a cross-functional call center. Dr. Staten shares how delegation became necessary for her multi-location practice and the lessons she learned about trusting her team.

3. The Communication Gap Costing Veterinary Practices Growth: How Better Client Education Can Improve Compliance, Trust, and Revenue

   Oct 8, 2026

   Ryan Salvino, co-founder and co-CEO of VetTalk, discusses the communication gap between veterinary recommendations and what pet owners understand, using preventative blood work as a central example. He describes how VetTalk sends short, practice-branded pre-appointment education videos that integrate with practice management systems, and how this has been associated with a 58% increase in blood-work compliance at participating hospitals. The conversation also covers relevance and timing of client education, automating education delivery while preserving the human connection, and the company's new Intelligent Intake pre-appointment questionnaire.

4. Small-Town, Solo, and Independent: What It Really Takes to Build a Sustainable Veterinary Practice

   Oct 1, 2026

   Dr. Heath McNutt, owner of Village Veterinary Clinic in Rollingsford, New Hampshire (since 2019), discusses the realities of independent veterinary practice ownership. He shares insights on prioritizing clinical excellence over business control, building community relationships, delegating administrative tasks, managing staff culture, and navigating the competitive landscape with corporate practices and online pharmacies. McNutt emphasizes that successful independent ownership requires choosing a community to invest in, delegating business functions to external experts, and maintaining a people-first approach to both employees and clients.

5. Closing the Front Desk Conversion Gap: Call Tracking, Phone Coaching, and Turning More Inquiries Into Appointments

   Sep 24, 2026

   Naren Arulrajah, CEO of Ekwa Marketing, discusses why veterinary practices lose valuable client opportunities at the front desk and how call tracking, missed call recovery, and phone coaching can dramatically improve conversion rates. The episode covers critical metrics like phone conversion rates and missed call percentages, the importance of understanding which marketing channels actually generate booked appointments, and a framework for handling price-sensitive callers while maintaining clinic standards. Arulrajah emphasizes that without proper phone systems and front desk training, marketing investments are wasted—with the average practice booking only 1 out of 3 new clients.

6. Revenue Went Up. Profit Didn't: What Your Veterinary P&L Reveals Through the 60/15/15 Framework

   Sep 17, 2026

   Aaron Bennett, founder of Bennett Financials, discusses the 60/15/15 framework for analyzing veterinary practice profitability. He explains how practices can have growing revenue yet flat profits, and breaks down how to categorize expenses into delivery costs (40%), general administrative (15%), and sales & marketing (15%) to identify where profitability is leaking. Bennett covers pricing decisions, labor efficiency, customer lifetime value to acquisition cost ratios, and what makes a practice attractive to buyers.

7. How to Turn Veterinary Website Visitors Into Booked Appointments: The Conversion Secrets Behind Practice Growth

   Sep 10, 2026

   Naren Arulrajah, CEO of Ekwa Marketing and founder of the Veterinary Business Institute, discusses how veterinary practices can convert website visitors into booked appointments. The conversation covers critical conversion elements like landing page design, mobile optimization, trust signals, and the importance of organic search traffic. Arulrajah emphasizes that visibility alone is insufficient—practices must create compelling, mobile-friendly experiences that guide pet owners toward taking action, while balancing educational content with low-friction booking options.

8. How Veterinary Practices Can Use Online Booking, Automation, and AI to Improve Client Experience Without Losing the Human Touch

   Sep 3, 2026

   Joe Ciccarillo, head of sales at CheckVet, discusses how veterinary practices can modernize client engagement through online booking, automation, and AI while maintaining the human touch. The conversation covers why fragmented software systems create operational burden, the critical details required to implement effective online booking, and how practices can use after-hours access and forward booking to capture lost revenue opportunities. Joe shares metrics to track implementation success and outlines how leading practices will consolidate workflows rather than accumulate features.

9. How Veterinary Professionals Can Turn Their Expertise Into a Scalable Continuing Education Business

   Aug 27, 2026

   Justin Allan Montgomery, founder of The Elite Nurse Practitioner, discusses how veterinary professionals can package their clinical expertise into scalable continuing education businesses. The episode covers identifying valuable knowledge worth teaching, validating course ideas through market research, building audience trust through consistent content, and practical steps to launch a CE business while working full-time. Montgomery shares his framework for moving from trading time for income to creating leveraged educational products that generate passive revenue.

10. Starting vs. Buying a Veterinary Practice: What Veterinarians Need to Know Before Becoming Owners

    Aug 20, 2026

    Mira Johnson, CPA, CVPM, MBA and Integrator at CPAs for Veterinarians (JF Bell Group), discusses one of the biggest decisions veterinarians face: whether to start a de novo practice from scratch or buy an existing one. She breaks down the financial and operational realities of both paths, including the advantages of creating a practice from your vision versus the challenges of building a client base, and identifies critical red flags to watch for when evaluating an acquisition such as culture fit, location, lease transferability, and financial performance. Johnson emphasizes the importance of understanding your personal "why" before pursuing ownership, assessing financial readiness, and building a strong advisory team of veterinary-specific professionals to avoid costly mistakes.