Uncensored CMO

13 episodes scanned. 33% of ad slots promote the show's own products.

Recent Episodes

1. How Pinterest grew to 640 million monthly users by doing the opposite of social media

   Nov 4, 2026

   Claudine Cheever, Chief Marketing Officer at Pinterest, joins host Jon Evans to discuss her ten years at Amazon and her move to Pinterest. The conversation covers Pinterest's positioning around intent and offline inspiration, its growth to 640 million monthly active users, and the role of design, creators, AI, and e-commerce in the platform. They also touch on marketing leadership lessons, including building trust, educating a company about marketing, and the value of curiosity.

2. Creativity, courage and the art of the brand turnaround - Sonos CMO, Colleen DeCourcy

   Oct 28, 2026

   Colleen DeCourcy, CMO of Sonos, discusses her 2017 decision to step away from Wieden+Kennedy after the agency's Facebook account work, and why she later joined Sonos. She describes the brand turnaround, from returning to the company's original purpose to restructuring how the organization works, and how to lead creative teams through change. The conversation also covers the trade-offs between performance marketing and brand building, and how AI fits into marketing work.

3. Duolingo CMO on why playing it safe could be killing your brand

   Oct 21, 2026

   Duolingo CMO Manu Orssaud discusses the brand's viral marketing strategy, including the 'death of Duo' campaign, rapid-response iPhone content, and the Bad Bunny Super Bowl push. He explains the culture of trust and risk-taking that lets the team move quickly, how the company handles brand boundaries and missteps, and how Duolingo ties marketing to user growth and attribution. The conversation also covers the mascot's role, the case for a less 'unhinged' future, and the constraints that drive creativity.

4. LinkedIn Growth Masterclass with LinkedIn CMO, Jessica Jensen

   Oct 14, 2026

   Jessica Jensen, CMO of LinkedIn, returns to the Uncensored CMO podcast with host Jon Evans for a practical session on succeeding on the platform. They review Jon's posts and profile, covering what makes content effective, how to become a LinkedIn Top Voice, and how B2B creators and brands can work together. The conversation also addresses new features such as the AI slop feedback tool and collaborative posts, video and format choices, how B2B buyers use LinkedIn and LLMs in decisions, and AI's effect on hiring.

5. How Spotify makes B2B marketing worth listening to - Bridget Evans

   Oct 7, 2026

   Bridget Evans, Global Head of Advertising Business Marketing at Spotify, discusses how audio has become an underutilized marketing channel and shares strategies for building emotional connection through sound, creativity, and cultural relevance. The conversation covers Spotify's research on audio trust, the resurgence of sonic branding like jingles, Gen Z listening habits, and how B2B marketing can avoid being corporate and boring by leveraging creator partnerships, surprise-and-delight tactics, and multi-format campaigns.

6. Why marketers are wasting their media budgets - Evan Shapiro

   Sep 30, 2026

   Evan Shapiro, known as the Media Cartographer for his maps of the media ecosystem, discusses how attention has shifted from traditional TV to mobile and social platforms. He presents data showing where audiences actually spend their time across eight global markets, challenges conventional media valuations, and explores emerging trends like employee-generated content and creator-led media.

7. Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

   Sep 23, 2026

   Karen Blackett, former UK President of WPP and former CEO of GroupM UK, discusses her leadership philosophy and career lessons. She covers building diverse, high-performing teams, the importance of listening and authentic dialogue, decision-making frameworks, and her current work rebranding Barbados alongside her new leadership podcast 'This is Leadership' launching on British Airways flights.

8. How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

   Sep 16, 2026

   Vineet Mehra, CMO of Chime, discusses how the challenger bank disrupted traditional banking by combining low-cost operations, strong product-market fit, and disciplined capital allocation. He shares lessons from his career spanning P&G, private equity, and fintech, and explains how modern CMOs must speak the language of the CFO by understanding unit economics, LTV:CAC ratios, and long-term business value creation rather than treating marketing as purely creative.

9. What every Marketer needs to know about the future of search - Google’s Sophie Neary

   Sep 9, 2026

   Sophie Neary, a senior leader at Google who previously ran Boots.com, discusses how AI is transforming search, shopping, and consumer discovery. The conversation covers practical strategies for marketers to show up in AI-powered search results, the importance of data strength and product feed health, and how YouTube is becoming a shoppable platform for creators and brands. Neary also explores the human skills that will remain valuable as AI automates more marketing tasks.

10. Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

    Sep 2, 2026

    Dr Margaret Heffernan, a bestselling author and former CEO, discusses her latest book Embracing Uncertainty and challenges the business assumption that the future can be predicted. The conversation explores why forecasting often fails, where creative ideas originate, the dangers of over-reliance on data, and the human skills needed to thrive in an age of uncertainty, including curiosity, courage, and adaptability.