
Think Like an Owner
Alex Bridgeman
Exploring how the most ambitious CEOs grow great companies, with a focus in garage door and home services. Hosted by Alex Bridgeman, Co-Owner of Durable Trades Collective.
Recent Episodes
Ty Greneaux on Acadiana Garage Door's Family Legacy - EP.291
Sep 17, 2026Ty Greneaux, owner of Acadiana Garage Doors, discusses the profound influence of his late father-in-law Frank on both his business philosophy and personal leadership approach. Beginning with an awkward garage door opener installation in 2003, Ty traces how Frank's people-first values, servant's heart, and quiet consistency transformed him from a burned-out corporate executive into a leader focused on serving others and building a legacy based on impact rather than achievement. The conversation covers Ty's journey implementing systems and processes to scale the business while preserving Frank's culture, managing the transition to professional operations, and his recent acquisition integration with Windsor America.
Hans Wright on Transforming Windsor Door - EP.290
Sep 15, 2026Hans Wright discusses his family's acquisition and transformation of Windsor Door from a declining $250 million manufacturer to a vertically integrated platform spanning manufacturing, installation, and service. The conversation covers how transparency during the steel price crisis became a core operating principle, the deployment of a high-speed production line, strategic acquisitions of regional installation companies (Lodei and Jacobs Overhead Door), and the launch of Secure Door Shield—a product registration and service platform that converts new construction installations into long-term homeowner relationships.
Brian Johnson on Refocusing Pioneer Overhead Door - EP.289
Sep 10, 2026Brian Johnson, owner of Pioneer Overhead Door since 2023, discusses his transition from 20 years in commercial lending to acquiring and operating a garage door service business with minimal prior industry experience. The conversation covers operational challenges including building a training facility, restructuring the revenue mix from 85% commercial to 60%, transforming the sales process into an educational experience with a 29-point inspection, and testing AI phone systems versus human customer service.
Matt Weber on Developing Authentic Values at Alpha Overhead - EP.288
Sep 8, 2026Matt Weber, owner of Alpha Garage Doors, discusses his journey from a second-generation garage door technician to regional business leader across Montana. The episode explores how rapid expansion without proper systems exposed foundational gaps, the importance of authentic delegation, and the development of core values (Care, Own, Real, Elevate) that function as both family and business principles. Weber reflects on lessons in communication, leadership humility, and the critical role his wife plays in providing outside perspective to the business.
Alex Johantgen on Setting an Ambitious Vision at Rise and Shine - Ep.287
Sep 1, 2026Alex Johantgen, co-founder and CEO of Rise and Shine Garage Doors, discusses scaling the company from two personal trucks in 2015 to a fleet of 20+ vehicles projected to do $10–11 million in revenue. He shares how attending an industry conference in 2020 catalyzed a rebranding and systemization effort, including implementing an eight-week technician training program, twice-weekly team meetings, and a structured career ladder with defined KPIs for technician advancement.
Building the AI-Native Enterprise: Leadership, Software, and Compounding with Mahesh Rajasekharan - EP.286
Aug 25, 2026Mahesh Rajasekharan, CEO of Cleo, discusses building AI-native enterprise software and the evolution of supply chain orchestration. With 25+ years in supply chain and serving 5,000+ global customers, Mahesh explores how AI amplifies existing strengths rather than creating value from weak foundations, and how the software production model is shifting from humans writing code to humans defining problems while AI agents participate in building. The conversation covers capital allocation across frontier models, open-source alternatives, and purpose-built solutions, as well as why supply chain orchestration represents a structural opportunity to coordinate action across multi-enterprise ecosystems.
Crafting an Enduring Team with Dustin Winter - Ep.285
Aug 18, 2026Dustin Winter, owner of Metro Garage Door in Minneapolis, discusses his transition from 15 years in commercial banking to acquiring and scaling the garage door service business in 2020. The conversation covers Metro's growth from 18 to 30 employees with revenue more than doubled, and the strategic shift from 12% to 52% commercial work. Key topics include moving away from commission-based pay to build customer trust, cross-training all technicians on residential and commercial work, and managing working capital requirements in service businesses.
Right to Win EP.6: Building an Edge in Multi-Site Healthcare with Zach Jones - EP.284
Aug 11, 2026Zach Jones, CEO of Gastro Centers of America, discusses his journey from finance to healthcare entrepreneurship and his strategy of building a multi-site gastroenterology platform through organic growth rather than M&A. Jones explains how search entrepreneurs can differentiate themselves in provider-based healthcare by positioning themselves as true clinical partners to physician-sellers, leveraging the supply-demand imbalance in specialty care, and utilizing private credit lenders that prioritize enterprise value creation over near-term profitability.
Trevor Nix on Growing Multi-Gen Family Garage Business in Portland - EP.283
Aug 4, 2026Trevor Nix, third-generation owner of All About Garage Doors in Portland, discusses building and sustaining a multi-generational family business spanning nearly four decades. The conversation covers his grandfather's near-exit after year one (prevented by his grandmother's encouragement), the company's three name changes and strategic 2024 rebrand, and the evolution of operations through technology adoption across three generations. Trevor emphasizes employee investment, training philosophy, company culture through sponsored events, and the challenge of balancing growth with operational efficiency in a fragmented, unlicensed industry.
Andy Felice on Garage Door Marketing for Ambitious Owners - EP.282
Jul 28, 2026Andy Felice, founder of Garage Door Marketing Lab, discusses his journey from general home services marketing to specializing exclusively in garage door company marketing. He explains the critical differences between repair and replacement marketing psychology, the shift toward consulting-based services, and practical strategies for garage door business owners including sales training, database reactivation, and operational optimization to increase average ticket prices and profitability.
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