
The Family Practice Podcast
Dr. Tony Ebel
Welcome to The Family Practice Podcast , the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr.…
Recent Episodes
115. Why Your Adult Patients Need More Than Structural Pain-Based Care
Sep 15, 2026Dr. Tony Ebel presents a clinical training on neurologically focused, subluxation-based "neurotonal" chiropractic care for adult patients, emphasizing lifetime care and nervous system restoration rather than short-term pain relief or X-ray-driven corrective approaches. He outlines three stages of neurological dysfunction and contrasts aggressive structural correction with a sequenced neurotonal approach using varied forces to release tension, reorganize, and recharge exhaustion. The episode covers how to examine, analyze, and adjust adult patients using HRV, EMG, and thermal scans while progressively improving both neurological function and spinal structure without worsening patient outcomes during care.
114. Preparing Mom's Nervous System for Birth: A Third Trimester Communication Guide
Sep 8, 2026Dr. Allie Wright discusses third-trimester pregnancy care and birth preparation, focusing on nervous system communication strategies for chiropractors. She outlines how to shift patient education from pain-based planning to nervous system regulation and adaptability, emphasizing co-regulation, polyvagal theory, and the gas-and-brake nervous system patterns essential for unpredictable birth outcomes. The episode covers day-one patient communication, care planning through postpartum, and how to effectively educate pregnant patients and perinatal providers about the nervous system's role in birth.
113. What Every Mom Is Really Asking You in the Consult Room (And How to Answer It)
Sep 1, 2026Dr. Sam Grimes, co-owner of Foundations Chiropractic in Wisconsin, shares how her personal journey through two difficult births and her daughter's seizure disorder transformed her approach to pediatric and perinatal chiropractic care. She discusses how becoming a mother gave her credibility and empathy with other moms, enabling her to shift from a pain-based model to neurotonal pediatric care. Dr. Sam details her communication strategies for building trust with parents, celebrating wins beyond clinical metrics, and balancing ownership of a thriving practice with intentional family life.
112. Decompression and Shockwave in a Family Practice? Here's My Honest Answer
Aug 25, 2026Dr. Tony Ebel, host of the Family Practice Podcast, responds to a chiropractic student's question about whether a pediatric and family practice needs to add decompression and shockwave services to be financially viable. He argues that a true family practice does not require these add-ons because it benefits from organic patient referrals (the '+3 in 3' model where one pediatric patient typically brings in three additional family members at no acquisition cost), significantly lower marketing overhead, superior retention rates, and high monthly recurring revenue from family wellness plans. Ebel contrasts this with pain-focused practices that rely on expensive patient acquisition and transactional care models, emphasizing that practitioners should align their business model with their core calling rather than pursuing high revenue through misaligned service offerings.
111. The Doors Are Flying Open in Washington for Chiropractic: Your MAHA Update
Aug 18, 2026Dr. Tony Ebel delivers a comprehensive MAHA (Make America Healthy Again) update from the Chiropractic MAHA Hub, detailing the historic alignment between the ICA, ACA, and MAHA leadership. He discusses early legislative wins including the Medicare Modernization Bill and VA access for veterans, emphasizing the importance of positioning subluxation-based, nervous system-focused, pediatric and family chiropractic as the first call for families rather than the last.
110. Who Not How: The System That Took Living Water From Maxed Out to Next Level Growth
Aug 11, 2026Sadie Smith, office manager at Living Water Chiropractic, discusses how delegation and systems-thinking transformed her practice from maxed-out operations to scalable growth. Starting as a patient and part-time CA, Sadie shares how she identified key operational responsibilities to remove from the doctors' plates—particularly scanning protocols and EHR management—and built a culture of ownership that enabled the practice to scale past 1,000 visits per week while maintaining clinical quality and team sustainability.
109. The 90-Day Test: Would Your Practice Survive Without You? — The Four-Part Practice Evaluation
Aug 4, 2026Dr. Tony Ebel presents a four-part framework for evaluating the health and value of a chiropractic family practice. The evaluation progresses through clinical results (miracle metrics and transformation outcomes), patient experience (NPS and satisfaction metrics), business scoreboards and financial KPIs (with emphasis on care plan compliance), and finally longevity, scalability, and sellability (including monthly recurring revenue and reducing key-person dependency). Ebel emphasizes that clinical results form the foundation upon which all other metrics depend, and that building a practice to run without the owner creates both immediate freedom and long-term sale value.
108. Quit Care Planning for Pain Relief. Second Trimester Moms Need This Instead
Jul 28, 2026Dr. Ellie Wright joins Dr. Tony and co-host Dr. Ali to discuss second trimester pregnancy care from a chiropractic perspective. The episode covers placental function, maternal stress, HRV changes, gut microbiome, fetal development, and hormonal changes during weeks 13-27. Dr. Wright emphasizes nervous system regulation over symptom-focused care and explains how maternal stress directly impacts fetal nervous system development and long-term infant temperament.
107. 4 Things That Get a Parent All In Before the Report of Findings
Jul 21, 2026Dr. Matt Hill explores the four foundational pillars that determine patient conversion to care plans before parents even arrive for their report of findings. He argues that day-two conversion success is predetermined by relatability, trust, connection, and authority established throughout the entire patient journey—from marketing through day one consultation. The episode challenges conventional conversion frameworks built for adult back pain practices and provides a systematic approach for family chiropractors to commit complex pediatric cases to care.
106. The 2026 Google Update That's Changing How Parents Find Your Practice
Jul 14, 2026John Price, Chief Marketing Officer across PX brands, discusses critical marketing shifts happening in 2026 for pediatric and family chiropractic practices. The episode covers three major updates: Google's AI Overviews changing how parents find practices, AI booking agents launching this summer, and social media algorithm shifts prioritizing authentic content. Price provides actionable strategies for practices to optimize their Google Business profiles, implement online booking, and create authentic social content to capture leads in the AI-driven search era.
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