The Family Practice Podcast

13 episodes scanned. 100% of ad slots promote the show's own products.

Recent Episodes

1. 122. The Team Member Who Never Sleeps: Inside the PX Marketing Engine

   Nov 3, 2026

   Tatum Cannon, PX Marketing Engine coordinator, walks through the PX Marketing Engine (PXME), a HIPAA-compliant, all-in-one CRM and marketing platform for pediatric and family chiropractic practices. The conversation covers lead and patient communication, automated condition-based nurture sequences, funnels and workshops, reactivation campaigns, onboarding, and the tiered product options for new and established practices. Co-host Dr. Ali Wright and Dr. Tony Evil frame the episode around practice owners who lack time for follow-up and marketing.

2. 121. You Can Change an ADHD Child's Life Without Diagnosing or Treating a Thing

   Oct 27, 2026

   Dr. Matt Hill, a chiropractor and podcast co-host, discusses rising ADHD diagnoses and how chiropractors can offer drug-free care while staying within their scope and philosophy. He lays out a "perfect storm" model of ADHD rooted in maternal stress, birth trauma, and early inflammatory load, and describes a three-stage developmental progression ("raging bull," "drunken bull," "exhausted bull"). The episode also covers using history and INSiGHT scans to identify a child's stage, tailoring care plan length and frequency, and explaining the approach to parents.

3. 120. Kids and Families Will Come. You Just Have to Have the Courage to Say It.

   Oct 20, 2026

   Dr. Andrea, owner of Somerset Family Chiropractic in rural Somerset, Kentucky, talks with Dr. Allie Wright about building a cash-based pediatric and family practice while raising young daughters. She covers her path from pharmacy school to chiropractic ownership, hiring her first CA about nine months in, and bringing on associate Dr. Mo about a year in. The conversation also touches on the practice's growth, staying focused amid industry noise, marketing to rural families, and the Pediatric Experience (PX) mentorship that draws patients from up to two and a half hours away.

4. 119. Stay Connected to Why You Started: Leadership Lessons for Growing Practices

   Oct 13, 2026

   Dr. Tony Ebel, a chiropractor who built a pediatric and family chiropractic practice, introduces a replay of a live talk he gave at a business mastermind hosted by Dr. Josh Axe for health and wellness entrepreneurs. He argues that as practices grow through associates, teams, and tools like AI and automation, leaders must stay connected to their patients and mission, and he describes how his practice plateaued until better mentors showed him the need for leadership and organizational structure. Themes include the "who, not how" approach to hiring, multipotentiality within teams, metrics and dashboards, and avoiding influences that pull a practice away from its purpose.

5. 118. Go All Cash: 9 Steps to a More Profitable, More Impactful Practice

   Oct 6, 2026

   Dr. Tony Ebel shares his journey from running a $1.2M insurance-dependent chiropractic practice to building a thriving all-cash, subluxation-based pediatric and perinatal family practice. He presents a nine-step framework for transitioning to cash-only operations, including leveraging frustration, maintaining congruent messaging, repositioning the brand, improving patient retention, and managing the financial transition—ultimately returning to $1.2M revenue with significantly lower overhead and higher profitability within 2.5 years.

6. 117. The Fourth Trimester: Don't Let the Postpartum Mom Get Overlooked

   Sep 29, 2026

   Dr. Allie Wright discusses postpartum ("fourth trimester") chiropractic care, emphasizing the importance of acknowledging and supporting postpartum mothers alongside newborn care. The episode covers co-regulation between mother and baby, nervous system development, postpartum depression screening, physical healing including relaxin circulation, and practical office systems for managing postpartum families. Wright stresses realistic, compassionate care that recognizes each family's unique situation while building community referral networks for lactation, pelvic floor physical therapy, and meal support.

7. 116. The Marketing Shift That Actually Gets Ideal Patients Through Your Door

   Sep 22, 2026

   Kristina Ebel, co-founder of PX & PWC, discusses building a scalable, parent-focused marketing system for pediatric and perinatal chiropractic practices. She explains that effective marketing encompasses every patient touchpoint—from social media and branding consistency to first contact, follow-up, office environment, and community engagement—all designed to build trust and certainty for parents. The conversation covers the evolution from ad-hoc marketing to systematized content creation, the balance between personality-driven and educational content, and introduces the PX Marketing Engine, a tool that aligns attract, nurture, wellness, and reactivation messaging with clinical care.

8. 115. Why Your Adult Patients Need More Than Structural Pain-Based Care

   Sep 15, 2026

   Dr. Tony Ebel presents a clinical training on neurologically focused, subluxation-based "neurotonal" chiropractic care for adult patients, emphasizing lifetime care and nervous system restoration rather than short-term pain relief or X-ray-driven corrective approaches. He outlines three stages of neurological dysfunction and contrasts aggressive structural correction with a sequenced neurotonal approach using varied forces to release tension, reorganize, and recharge exhaustion. The episode covers how to examine, analyze, and adjust adult patients using HRV, EMG, and thermal scans while progressively improving both neurological function and spinal structure without worsening patient outcomes during care.

9. 114. Preparing Mom's Nervous System for Birth: A Third Trimester Communication Guide

   Sep 8, 2026

   Dr. Allie Wright discusses third-trimester pregnancy care and birth preparation, focusing on nervous system communication strategies for chiropractors. She outlines how to shift patient education from pain-based planning to nervous system regulation and adaptability, emphasizing co-regulation, polyvagal theory, and the gas-and-brake nervous system patterns essential for unpredictable birth outcomes. The episode covers day-one patient communication, care planning through postpartum, and how to effectively educate pregnant patients and perinatal providers about the nervous system's role in birth.

10. 113. What Every Mom Is Really Asking You in the Consult Room (And How to Answer It)

    Sep 1, 2026

    Dr. Sam Grimes, co-owner of Foundations Chiropractic in Wisconsin, shares how her personal journey through two difficult births and her daughter's seizure disorder transformed her approach to pediatric and perinatal chiropractic care. She discusses how becoming a mother gave her credibility and empathy with other moms, enabling her to shift from a pain-based model to neurotonal pediatric care. Dr. Sam details her communication strategies for building trust with parents, celebrating wins beyond clinical metrics, and balancing ownership of a thriving practice with intentional family life.