The Dental Marketer

26 episodes scanned. 26% of ad slots promote the show's own products.

Recent Episodes

1. Before Google Ads: Fix These Dental Patient Acquisition Leaks | Cameron LiButti | 629

   Oct 15, 2026

   Marketing expert Cameron LiButti, creator of BidView Marketing, walks through a practical 90-day patient acquisition plan for startup and early-stage dental practices. The conversation covers diagnosing the market and local competitors, evaluating front-desk call handling, and building a local brand and community presence before spending on paid ads. It also addresses reputation and reviews, weekly data tracking, website and AI-visibility basics, and when Google Ads becomes worth funding.

2. Can AI Find Your Dental Practice and Recommend It to Patients? | MMM

   Oct 12, 2026

   This solo episode of The Dental Marketer, titled "Can AI Find Your Dental Practice and Recommend It to Patients?", argues that dental practices need to check how AI tools like ChatGPT, Gemini, Claude, and Copilot find, describe, and recommend them. The host lays out a four-level framework (findability, understanding, trust, and selection) and a set of test searches for practice owners. The episode also covers consistency across online listings, structured data, patient reviews, and fixing source information rather than trying to manipulate AI.

3. When Is a Full Rebrand Worth It for a Boutique Cosmetic Practice? | Dr. Brittany Dickinson | 628

   Oct 8, 2026

   Dr. Brittany Dickinson, a Chicago dentist who runs a fee-for-service cosmetic practice, discusses rebranding from Sugar Fix Dental Loft to her own name to better signal a private, dentist-led aesthetic practice. She describes how a website rebuild by an outside SEO vendor cost her most of her search rankings and cosmetic consult flow, and how she used a self-built AI assistant to diagnose and repair the problems. The conversation also covers vendor accountability, AI-assisted content, branding costs, and patient trust.

4. Morning Huddle Strategy for Teams to Build Patient Trust | Dr. Jennifer Haddad | MMM

   Oct 5, 2026

   Dr. Jennifer Haddad shares a practical system for dental practice owners: using the morning huddle as a strategic marketing tool to review each patient's history, pending treatment, and opportunities before they arrive. She emphasizes how team alignment and visual communication tools—including digital scans, AI-assisted radiographs, and photography—build patient trust by helping patients understand clinical recommendations rather than simply accepting them on authority.

5. Less Dentistry Is the Best Dentistry: Standing Out in a 52 Dentist Building | Dr. Jennifer Haddad | 627

   Oct 1, 2026

   Dr. Jennifer Haddad discusses how her philosophy of 'less dentistry is the best dentistry' supports a thriving referral-based practice in one of dentistry's most saturated markets: a 52-dentist medical building in West Hollywood/Beverly Hills. She explains how biomimetic dentistry, modern technology (digital scanning, AI-powered radiographs), and a focus on patient education and trust allow her to charge premium fees while working part-time and maintaining work-life balance with her two children.

6. How Better Dental Visits Drive Word-of-Mouth Referrals | Dr. Delaney Spaulding | MMM

   Sep 28, 2026

   Dr. Delaney Spaulding discusses how dental practices generate word-of-mouth referrals by prioritizing patient experience, particularly for anxious patients. She emphasizes the importance of consistent staffing, active listening, detailed patient notes, and using tools like Pearl AI to involve patients in treatment decisions collaboratively rather than making decisions for them.

7. Your Hygienists Want More Than a Raise: What Your Team Actually Wants | Dr. Delaney Spaulding | 626

   Sep 24, 2026

   Dr. Delaney Spaulding, owner of Ross Bridge Dentistry, discusses employee retention as a growth strategy rather than an HR problem. She shares how she bought the condo above her practice to provide on-site childcare, implemented flexible scheduling around life events, and prioritizes open communication to keep her team stable—directly impacting patient loyalty and practice success. The conversation covers her journey buying a practice at 27, overcoming imposter syndrome, and learning that treating employees as valued team members drives better outcomes than traditional benefits like 401(k)s.

8. How to Fix Your Case Acceptance Rates This Week | Dr. Jerry Burns | MMM

   Sep 21, 2026

   Dr. Jerry Burns shares practical strategies for improving case acceptance rates in dental practices, focusing on how treatment presentation structure impacts patient decision-making. He explains why diagnosing and immediately presenting treatment—especially for complex, high-cost cases—overwhelms patients and reduces acceptance, and recommends a two-appointment model: initial diagnosis with ballpark cost at the exam, followed by a structured 20–30 minute consultation where patients can process information, involve family, and review options. The episode covers consultation recording techniques for team training, the importance of emotional connection before logical reasoning, and how to eliminate "shock and awe" pricing moments.

9. Why Patients Say No Before You Present Treatment | Dr. Jerry Burns | 625

   Sep 17, 2026

   Dr. Jerry Burns, a dentist with over 20 years of clinical experience, discusses his 5 Steps to Yes system for improving case acceptance in dental practices. Rather than viewing case acceptance as simply whether a patient schedules treatment, Burns defines it as the percentage of diagnosed treatment a patient commits to at the time of presentation. He breaks down the five critical touchpoints in the patient journey—marketing, phone call, office tour, examination, and consultation—and explains the five real reasons patients hesitate: trust, urgency, need, time, and money (contrary to dentists' assumptions that money is primary). Burns emphasizes that patients make emotional decisions first and justify them with logic, and that dentists must understand what emotionally drives each patient rather than leading with clinical diagnosis.

10. What a $45K/Month Marketing Budget Teaches Us About Active Patient Count | Dr. Blake Hamblin | MMM

    Sep 14, 2026

    Dr. Blake Hamblin discusses why active patient count is the most critical growth metric for dental practices, more important than marketing spend or new patient leads. He shares how he grew his practice from 1,500 to 5,200 active patients in 2.5 years by building a "snowball" effect through volume, patient experience, culture, and clear team standards. Hamblin emphasizes that sustainable growth requires monitoring both the front door (new patients) and back door (retention), and provides actionable advice for practice owners with limited budgets: identify your biggest problem and solve it with humility and direct communication.