The CMO Podcast

15 episodes scanned. 27% of ad slots promote the show's own products.

Recent Episodes

1. Roman Tsunder on the Power of Doing What's Never Been Done Before

   Oct 30, 2026

   Roman Tsunder, entrepreneur and co-founder of PTTOW!, an invite-only community of CEOs, CMOs, and cultural leaders, discusses his path from Wall Street rejections to founding the group. The conversation, recorded in Cincinnati during BLINK, covers his book Plan to Take on the World, including its framework of owning your story, obsession, hours and focus, and sharing your plan. He also talks about turning fear into fuel, collaboration over competition, and the responsibility CMOs have to use their platforms to shape culture.

2. Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)

   Oct 28, 2026

   Melissa Washko, Chief Brand Officer of GE Aerospace, joins Jim Stengel and fellow guests Phil Duncan of Procter & Gamble and Karen Forgus of the Cincinnati Reds for a live CMO Podcast recording at BLINK in Cincinnati. The panel discusses how brands create emotional connection and meaningful experiences, with Washko describing GE Aerospace's employee-centered storytelling and its air show and customer experience work for a highly technical business. The conversation also covers creativity, creator-led brand building, and what Cincinnati's brand culture and BLINK can teach marketers.

3. Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever

   Oct 21, 2026

   Erin Oles, President and Chief Marketing Officer of Salesforce, joins host Jim Stengel for a conversation recorded at the Salesforce Podcast Studio during Advertising Week New York. They discuss how AI is changing customer discovery and the traditional marketing funnel, and how Salesforce is deploying AI agents within its own marketing organization. Oles also covers her path from hospitality and sales into marketing, building Dreamforce, and leadership lessons drawn from Salesforce CEO Marc Benioff.

4. How Great Leaders Build Trust: Live at the Penn State Alumni Leadership Conference

   Oct 16, 2026

   Penn State alumni Cindy Miller, John Waldeisen, Dave Becker, and Gary Brito join host Jim Stengel for a live episode at the Penn State Alumni Leadership Conference on building and rebuilding trust. The panel discusses transparency with teams, authenticity, listening, delegation, handling people decisions, and rebuilding trust after a mistake, drawing on Edelman's 2026 Trust Barometer findings on insularity. Miller, former CEO of Stericycle and president of UPS Europe, shares examples from her career at UPS and Stericycle.

5. AI Is Moving Fast. Are Marketers Ready? | Live from the TransUnion Summit with Liz Bacelar

   Oct 14, 2026

   Recorded live at TransUnion's Marketing Summit in Chicago, host Jim Stengel talks with Liz Bacelar, a technology and innovation leader who has led AI adoption at The Estée Lauder Companies and Under Armour. They discuss the gap between leadership expectations and AI reality, why pilots and hype often mislead, and why organizational knowledge, governance, and people matter more than the models themselves. The conversation also covers her career path from journalism, how she approached AI change in beauty and apparel, and how CEOs, CMOs, and CFOs should respond to AI.

6. Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience

   Oct 7, 2026

   Reagan Greene, Vice President of Marketing and Experience at Blue Cross of Idaho, discusses her 25-year career in healthcare marketing, her unconventional path from anthropology and sociology studies to brand leadership, and how curiosity and trust shape her approach to marketing and community engagement. The episode explores her transition from Blue Cross Blue Shield of North Carolina to Blue Cross of Idaho, her philosophy on continuous learning, and how she leverages sports partnerships and local community relationships as competitive advantages in healthcare.

7. Beyond the Office: CBRE CMO Benji Baer on the Future of Work, Marketing & Leadership

   Sep 30, 2026

   Benji Baer, Chief Marketing Officer of CBRE, discusses leading marketing transformation at one of the world's largest commercial real estate services companies operating in over 100 countries. The episode explores how CBRE is redefining the workplace post-pandemic, shifting from product-centric to customer-centric strategy, and building a diversified marketing organization equipped for digital, AI, and account-based marketing. Baer shares her philosophy on bringing people along through change, developing talent, and the evolving CMO role from storyteller to strategic transformation leader.

8. Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)

   Sep 23, 2026

   Jim Stengel hosts Daymond John, founder and CEO of FUBU and Shark Tank investor, alongside Karen Spaeth, Chief Marketing Officer of Starkey, a leading hearing technology company. The episode explores how their partnership evolved from a charity gala into an authentic advocacy relationship, examining what transforms celebrity endorsements into genuine belief. Together they discuss how Starkey is redefining hearing aids as AI-powered wearables while tackling the stigma surrounding hearing loss, and how authentic brand partnerships outperform transactional endorsements.

9. Beyond Football: How Ethan Braden Is Building the Texas A&M Brand

   Sep 16, 2026

   Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University, discusses his journey from over a decade at Eli Lilly to five years leading marketing at Purdue University, and now three years transforming Texas A&M's national brand perception. He shares how he repositioned Texas A&M from a regionally dominant but nationally misunderstood institution—where 40% of Americans had never heard of it—into a nationally recognized brand through disciplined marketing strategy, authentic brand platform development, and innovative partnerships with organizations like NASCAR, IndyCar, Dude Perfect, and Buc-ee's.

10. Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)

    Sep 9, 2026

    Jacqueline Corbelli, founder and CEO of BrightLine, discusses her career spanning adtech, supply chain resilience, and humanitarian work with the UN and Vatican. The conversation explores how AI and technology must be balanced with human wisdom and creativity, the evolution of connected TV advertising over 23 years, and her framework for meaningful impact outlined in her book Changemaker.