The CMO Podcast
vYve & Jim Stengel
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal…
Recent Episodes
What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)
Jul 29, 2026Todd Kaplan, Chief Marketing Officer of Kraft Heinz North America, discusses his journey transforming one of the world's largest food and beverage companies. Since joining in August 2024 from nearly 18 years at PepsiCo, Kaplan has been leading a cultural shift toward brand-led marketing, balancing fundamental brand building with agile, culture-responsive creativity. The conversation covers his philosophy of 'collaborativity,' moving at the speed of culture, and how Kraft Heinz is proving that creative impact doesn't require massive budgets—evidenced by campaigns like the Oscar Meyer Wiener 500 and the Heinz-DJ Mustard Super Bowl activation.
Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer
Jul 22, 2026Jill Kramer, Chief Marketing and Communications Officer at Mastercard, discusses her first six months leading the iconic brand's global marketing strategy. She shares her onboarding philosophy—traveling to see sponsorships and customers in action, earning team trust through listening, and balancing transformation with appreciation for the brand's storied past under predecessor Raja Rajamannar's 12-year tenure. Kramer emphasizes her signature approach of 'early, ugly, often' creative feedback, the importance of infrastructure supporting great creative, and how advertising's role continues to evolve for a beloved, expansive global brand.
How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions
Jul 17, 2026From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation
Jul 15, 2026Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing
Jul 8, 2026Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty
Jul 1, 2026Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong
Jun 17, 2026Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans
Jun 10, 2026Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health
Jun 3, 2026Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit
May 27, 2026
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