Rooted in Retail
Crystal Vilkaitis
Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as…
Recent Episodes
I’m Back on the Mic! Join Me on Crystal Uncorked 🎙
Nov 1, 2026Crystal, host of the Rooted in Retail podcast, announces the return of her Crystal Uncorked podcast, which will feature personal conversations about life, business, and her next chapter. She explains that she sold her small business earlier in the year, took time off, and is still exploring what comes next, including a book for small businesses. She also points listeners to her Substack, the planned small business show, and the new Wednesday release schedule.
3 Years Later: The Biggest Lesson in Following Your Intuition
Mar 22, 2026IndERA’s New Owners: The Intelligence Layer Your Store is Missing
Mar 15, 2026Exciting Update
Mar 5, 2026Stop Being the Store Bottleneck: How to Empower Retail Staff
Feb 22, 2026The "Susan's Closet" Trap: Why You're Buying the Wrong Inventory
Feb 15, 2026Stop Dating Your Inventory: The "Widget" Rule for Retailers
Feb 8, 2026Marriage & Business: Our 5 Rules to Survive Working with Your Spouse
Feb 1, 2026Meta Ads Strategy 2026: Why "Creative" is the New Targeting
Jan 29, 2026Grow With Intention, Not Imitation (The Retail Strategy)
Jan 25, 2026
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