Masters of Scale
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream…
Recent Episodes
The new rules of brand building, with Wieden+Kennedy CEO
Aug 4, 2026Neal Arthur, CEO of Wieden+Kennedy, discusses how brands must evolve their approach to culture, creativity, and consumer expectations in an era of economic uncertainty and AI disruption. Arthur breaks down why understanding audiences is now a CEO responsibility rather than solely a marketing function, shares behind-the-scenes insights into Nike's World Cup and New York Knicks campaigns, and explains how strategic intention—not just creative execution—drives brand success in a volatile, hyperconnected world.
How to beef up your business, with ButcherBox CEO Mike Salguero
Jul 30, 2026Mike Salguero, founder and CEO of ButcherBox, discusses building a bootstrapped meat delivery business from $0 to $650M in revenue. He shares lessons from his first venture, CustomMade.com, including the tension between founder vision and venture capital pressure, and explains how ButcherBox's constraint-based approach to growth—using affiliate marketing with nutritionists and paleo influencers rather than paid ads—enabled profitability and sustainable scaling. He also discusses the company's expansion into retail (Target), B Corp certification to preserve values, and the meat industry's evolution toward transparency and ethical sourcing.
Serena Williams on winning in business
Jul 28, 2026Serena Williams, tennis champion and venture capitalist, discusses her evolution from athlete to investor through Starfire Ventures (formerly Serena Ventures), which has backed 16 unicorns with a portfolio 70% founded by women and people of color. She shares insights on her investment philosophy, her work as entrepreneur-in-residence for Wreckett Catalyst (focused on health, wellness, and underrepresented founders), her brand partnerships including her role with Rowe (GLP-1s), and her ownership stakes in women's sports teams including Angel City FC and Toronto Tempo. Williams reflects on balancing her demanding portfolio of ventures, motherhood, brand deals, and her recent sporadic return to professional tennis.
Possible: Satya Nadella on making human and token capital compound
Jul 25, 2026Satya Nadella, Chairman and CEO of Microsoft, discusses the future of AI as fundamentally transforming the nature of work and the firm itself. He emphasizes that AI is not merely a technology but 'the future of the firm,' requiring CEOs to understand their 'token capital'—the tacit knowledge and unique operational capabilities that can be encoded into AI models. Nadella explores how enterprises must build proprietary AI systems that maintain data sovereignty while compounding returns from both human and AI capital, and he discusses emerging applications in science, chemistry, and biology that demonstrate AI's potential to amplify human capability.
Author Jim Collins on unlocking your potential
Jul 23, 2026Jim Collins, bestselling author of Good to Great and Built to Last, discusses his latest book What to Make of a Life, which shifts from analyzing iconic companies to studying extraordinary individuals across their entire life journeys. Collins explores the concept of "encodings"—durable capacities within us waiting to be discovered—and how they differ from passion or talent, using examples like computer scientist Grace Hopper and geneticist Barbara McClintock. He addresses how to find meaningful work in an AI-disrupted job market, the importance of mentorship and "huluk" (luck) moments in unexpected connections, and how his own thinking evolved through a decade of research into what makes lives truly great.
Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI
Jul 21, 2026Ed Bastian, CEO of Delta Air Lines, discusses the airline's response to 2026's business challenges including rising fuel costs, geopolitical instability in the Strait of Hormuz, and evolving consumer behavior. He addresses Delta's premium-focused strategy, the rollout of tiered cabin options, and his skepticism about AI hype, arguing that technology companies oversell value while underestimating implementation costs. Bastian reflects on his decade-long tenure and Delta's opportunity to make air travel more accessible globally.
Mark Pincus unpacks his "Proven, Better, New" framework (with Reid Hoffman) | Masters of Scale
Jul 2, 2026Slow down in order to scale (with Care.com CEO Brad Wilson) | Masters of Scale
Jun 25, 2026IBM's $10 billion bet on what comes after AI (with CEO Arvind Krishna) | Masters of Scale
Jun 23, 2026Masters of Scale Summit returns to San Francisco this October
Jun 16, 2026
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