GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of…
Recent Episodes
Inside Deel's $1M → $1.5B Sales Machine | Chris Lee
Aug 3, 2026Chris Lee, Head of Sales, Americas at Deel, shares the pivotal decisions behind scaling the company from $1M to $1.5B in revenue. He discusses his five-star sales experience framework, the "deal speed" cultural value that differentiated Deel against legacy competitors, how he achieved zero regrettable director-level attrition over 5.5 years through hire-slow-fire-fast principles, and the role of "Ghostbusters"—internal operations specialists who fight organizational decay as the company scaled from 30 to 7,000 employees.
The Enterprise→PLG Playbook: Reversing the Motion Everyone Runs Backwards | Shensi Ding (CEO, Merge)
Jul 22, 2026Shensi Ding, cofounder and CEO of Merge, discusses the company's evolution from early-stage startup serving small companies to enterprise-focused infrastructure provider for AI integration, and now back toward a dual motion including PLG. Merge powers logos like OpenAI, Perplexity, Netflix, and Uber with integrations, agent handler tooling, and smart LLM routing. Ding shares lessons on founder-led sales, hiring missionaries over mercenaries, the shift from enterprise-first to hybrid go-to-market, and his hands-on approach to building new products with AI.
The Blueprint for a High-Performing Sales Team | Brian Le, Notion
Jul 9, 2026VC: How a 2-Person Fund Runs Like a Startup (Memos, KPIs, R&D) | Vanessa Larco, Premise (ex-NEA)
Jul 8, 2026Why a $1.2B exit felt like his biggest failure, and the customer-obsession thesis behind Agency
Jul 2, 2026From DeepMind to 200 Customers in 20 Countries: Building the Execution Layer for Sales | Adam Liska, CEO of Airspeed
Jun 25, 2026VC: How Benchmark Picks AI Winners - Max 10 Bets a Year, 5 Partners | Chetan Puttagunta (GP)
Jun 24, 2026Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delany, CEO Primer
Jun 17, 2026He's Seen 300+ Sales Comp Plans. 90% Make the Same Mistake | Siva Rajamani (Everstage CEO)
Jun 15, 2026"We Don't Fund Good Companies" : A $1.5B VC Explains Why | Ben Lerer, Lerer Hippeau
Jun 9, 2026
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