Grow Your Law Firm

13 episodes scanned. 90% of ad slots promote the show's own products.

Recent Episodes

1. How to Become the Go-To Firm in Your Niche With Eric Morgan

   Oct 30, 2026

   Eric Morgan, President & CEO of Roux Advertising, joins host Ken Hardison to discuss why law firms competing against larger, better-funded firms should define a specific niche and audience rather than marketing to everyone. The conversation covers identifying the client types and case types a firm wants, how niches make marketing more efficient and operations more repeatable, and how AI search may favor firms seen as experts. They also discuss calculated risk and why execution matters more than searching for a marketing silver bullet.

2. How to Scale a PI Firm with Trial Focus and Strong Systems With Kevin Cheney

   Oct 23, 2026

   Kevin Cheney, managing partner of CGH Injury Lawyers in Denver, describes growing his Colorado personal injury firm from a dining room table in 2016 into an eight-figure practice with 38 employees. He and host Ken Hardison discuss how trial work became the firm's differentiator, why it keeps attorney caseloads low, and the roles of data, AI, SOPs, and nimbleness in competing with larger firms. They also cover rising case acquisition costs and the value of mastermind groups.

3. Fix Intake First: Stop Losing Good Cases With Amanda Hankins

   Oct 16, 2026

   Amanda Hankins, founder of Ladies Leading Legal and a fractional COO and operations consultant, draws on nearly 30 years of law firm experience to discuss intake as the first priority for firm growth. The conversation covers hiring intake staff (including DISC personality assessments and hospitality or sales backgrounds), first-call close rates, intake compensation structures, follow-up cadence, lead database building, offshore staffing, and how AI can support intake without replacing human contact.

4. How Referrals and Leadership Built a Statewide Law Firm With Nick Mendez

   Oct 9, 2026

   Nick Mendez, a co-founder of the North Carolina personal injury firm Horton & Mendez, describes how he and his partner started the firm in 2021 with no cases and grew it into a statewide practice with offices in Wilmington, Charlotte, and Raleigh. He and host Ken Hardison discuss splitting legal and business leadership, building referral marketing around past clients, core values, reinvesting profits, and managing cash flow and case capacity. The conversation also covers the leadership mistakes that come with fast growth, such as promoting people into roles they are not suited for.

5. How to Track Which Marketing Actually Signs Cases With Andrew Orlander

   Oct 2, 2026

   Andrew Orlander, Chief Business Officer of Razor Rank, discusses how law firms can track marketing attribution and optimize ad spend by connecting case outcomes to advertising channels. He explains Razor Rank's Full Circle Attribution platform, which integrates with law firm systems to assign value to signed cases and send real-time data back to Google and Meta, enabling AI-driven campaign optimization. The conversation covers the challenges of multi-touch attribution in modern marketing, the importance of first-party data, and how personalized content differentiates firms in an AI-driven search environment.

6. How to Build a Better Offshore Legal Team With Raquel Gomes

   Sep 25, 2026

   Raquel Gomes from Stafi discusses how law firms can successfully build and manage offshore legal teams. The conversation covers five common mistakes law firms make when hiring offshore talent: failing to define roles clearly, hiring based on likability rather than assessment data, poor onboarding, isolating team members, and underinvesting in ongoing training and development. Gomes emphasizes that offshore staffing can work effectively for client-facing roles when candidates are properly vetted, and that treating offshore employees as integral team members—through integration, daily huddles, coaching, and mentoring—directly impacts retention and productivity.

7. How to Get More Cases From Past Clients With Tom St. Louis

   Sep 18, 2026

   Tom St. Louis of SmartLawyer Marketing discusses how personal injury law firms can generate sustainable case growth through referrals from past clients. The episode focuses on why referrals are more profitable than paid advertising, common mistakes lawyers make when asking for referrals, and the critical importance of intake and case dispersal moments in building referral relationships. Tom explains how reframing referrals around "helping people get looked after" rather than transactional reciprocity, combined with proper client experience design, can create a self-sustaining acquisition channel.

8. How to Use Lead Generation Without Wasting Money With Anthony Bux

   Sep 11, 2026

   Anthony Bux, VP of Legal Solutions at Sanguine Strategic Advisors, discusses how personal injury law firms can effectively use lead generation without wasting money. The episode covers when lead generation makes sense as a gap-filler strategy, why internal intake infrastructure is critical before buying leads, how to evaluate lead quality and cost per case, and the importance of vetting lead providers for compliance and ethics risks. Anthony explains Sanguine's role as a free advisory service that tests and catalogs vetted lead providers, protecting law firms from costly mistakes and giving them negotiating power with vendors.

9. How Better Medical Data Helps Firms Validate Cases Faster With James Bateman

   Sep 4, 2026

   James Bateman, Founder and CEO of SettLiT, discusses how digital health data helps law firms validate personal injury cases faster and more accurately. The conversation covers the shift from document-based medical record retrieval to structured digital health data access, including how firms can use these databases at intake, before depositions, and during discovery to identify prior providers, gaps in care, comorbidities, and other critical case signals. James explains SettLiT's compliance framework, pricing model, and how better data enables earlier case validation while reducing blind spots and phantom document chasing.

10. How Real Delegation Helps Law Firms Scale With Matt Dubin

    Aug 28, 2026

    Matthew Dubin, Founder and CEO of Dubin Law Group in Seattle, shares his journey scaling a personal injury law firm from a solo practice in 1998 to a 90-person operation with 16-18 lawyers across Washington, Oregon, and Idaho. The discussion covers early-stage growth strategies (networking, community involvement, content creation) and later-stage scaling challenges (systems, delegation, leadership structure). Dubin emphasizes the mindset shift from rainmaker to architect, the critical importance of documented systems and real delegation, and the strategic adoption of AI across operations.