Grow Your Law Firm

Recent Episodes

1. How to Get More Cases From Past Clients With Tom St. Louis

   Sep 18, 2026

   Tom St. Louis of SmartLawyer Marketing discusses how personal injury law firms can generate sustainable case growth through referrals from past clients. The episode focuses on why referrals are more profitable than paid advertising, common mistakes lawyers make when asking for referrals, and the critical importance of intake and case dispersal moments in building referral relationships. Tom explains how reframing referrals around "helping people get looked after" rather than transactional reciprocity, combined with proper client experience design, can create a self-sustaining acquisition channel.

2. How to Use Lead Generation Without Wasting Money With Anthony Bux

   Sep 11, 2026

   Anthony Bux, VP of Legal Solutions at Sanguine Strategic Advisors, discusses how personal injury law firms can effectively use lead generation without wasting money. The episode covers when lead generation makes sense as a gap-filler strategy, why internal intake infrastructure is critical before buying leads, how to evaluate lead quality and cost per case, and the importance of vetting lead providers for compliance and ethics risks. Anthony explains Sanguine's role as a free advisory service that tests and catalogs vetted lead providers, protecting law firms from costly mistakes and giving them negotiating power with vendors.

3. How Better Medical Data Helps Firms Validate Cases Faster With James Bateman

   Sep 4, 2026

   James Bateman, Founder and CEO of SettLiT, discusses how digital health data helps law firms validate personal injury cases faster and more accurately. The conversation covers the shift from document-based medical record retrieval to structured digital health data access, including how firms can use these databases at intake, before depositions, and during discovery to identify prior providers, gaps in care, comorbidities, and other critical case signals. James explains SettLiT's compliance framework, pricing model, and how better data enables earlier case validation while reducing blind spots and phantom document chasing.

4. How Real Delegation Helps Law Firms Scale With Matt Dubin

   Aug 28, 2026

   Matthew Dubin, Founder and CEO of Dubin Law Group in Seattle, shares his journey scaling a personal injury law firm from a solo practice in 1998 to a 90-person operation with 16-18 lawyers across Washington, Oregon, and Idaho. The discussion covers early-stage growth strategies (networking, community involvement, content creation) and later-stage scaling challenges (systems, delegation, leadership structure). Dubin emphasizes the mindset shift from rainmaker to architect, the critical importance of documented systems and real delegation, and the strategic adoption of AI across operations.

5. How People-First Leadership Drives Firm Growth With Bert Parnall

   Aug 21, 2026

   Bert Parnall, founder of Parnall Law in Albuquerque, New Mexico, discusses how people-first leadership and deliberate culture-building drove his firm's growth from a solo practice to 19 attorneys and 110+ team members over the past decade. He shares key growth drivers including selective hiring, developing leaders rather than staying involved in every decision, strengthening intake operations, and implementing disciplined annual and quarterly planning rhythms. Parnall emphasizes that a client-first mission, clear core values (the "5 Ts": team, talent, truth, tenacity, triumph), and investment in employee well-being have generated 40-50% referral rates and sustained growth without losing focus on serving the wrongfully injured.

6. How to Stop Losing Cases in Intake With Julien Emery

   Aug 14, 2026

   Julien Emery, Co-Founder & CEO of Superpanel, discusses how AI-powered agentic systems help plaintiff law firms improve intake and case acquisition. The conversation focuses on intake leakage—missed calls, unanswered forms, inconsistent follow-up—and how AI agents can autonomously manage customer journeys from first contact through retainer signature and evidence collection. Emery explains the difference between conversion rates from qualified leads versus total top-line conversion, and emphasizes the importance of benchmarking AI performance against human baselines rather than assuming off-the-shelf AI solutions will work.

7. From Basement Startup to Firm Growth With April Collins

   Aug 7, 2026

   April Collins, founding attorney of Collins Law in Birmingham, Alabama, shares her journey growing a personal injury practice from a basement operation in 2015 to a 15-person firm with owned office space by 2025. The conversation covers her evolution from sole practitioner to firm leader, emphasizing mindset shifts, strategic hiring, systems development, authentic marketing, and client service as key growth drivers. Collins discusses overcoming fear-based obstacles around delegation and investment, leveraging her authentic identity in a competitive market, and adopting AI tools to remain competitive.

8. How AI Helps Law Firms Handle More Cases With Timothy Hiller

   Jul 31, 2026

   Timothy Hiller, Partner at Hiller Comerford Injury & Disability Law in Buffalo, New York, discusses how his firm uses AI to manage high-volume Social Security disability and VA cases while growing its personal injury practice. The conversation covers practical AI implementations including custom lead-generation tools built with Claude Code, document summarization for federal court briefs, financial forecasting, and case analysis tools—all without sacrificing staff or client data security. Hiller emphasizes the importance of attorney review, clear data privacy policies, and communicating AI adoption to employees as a growth enabler rather than a replacement tool.

9. How to Win More Cases in the Age of AI Search With Kristi Hagen

   Jul 24, 2026

   Kristi Hagen, founder of Kristi Jane Agency and RoadProof, discusses AI's impact on legal search and local SEO strategy for law firms. She emphasizes that while AI search is disrupting rankings, law firms should focus on signed cases rather than rankings, build local authority through content and podcasting, and diversify across Google-owned platforms (LSA, PPC, Maps, organic). She also introduces RoadProof, a traffic camera footage database now covering 27 states that helps personal injury attorneys secure accident video evidence and generate leads.

10. How to Build a Firm That Runs Without You With Brooke Lively

    Jul 17, 2026

    Brooke Lively, founder of a fractional CFO firm for law firms and the only EOS implementer in the world working exclusively with law firms, discusses her book "Scaling Law" and how to build firms that run independently of the owner. She explains how EOS (Entrepreneurial Operating System) enables law firms to scale beyond the owner's capacity, covering key topics like delegation, team building, process development, and creating accountability structures.