Exit Five

31 episodes scanned. 23% of ad slots promote the show's own products.

Recent Episodes

1. ABM That Works: 4 Marketers Show Their Best Campaigns

   Nov 2, 2026

   This Exit 5 live session features four B2B marketers presenting account-based marketing (ABM) campaigns that sales helped run, with Dave Gerhardt and Dasha hosting. Joicee Lu, an ABM Manager at Snowflake, describes personalized one-to-one CMO video ads sent to top accounts, while the other presenters cover a long-term one-to-one relationship play, a win-back campaign for closed-lost accounts, and ungated gifts sent to cold accounts. The discussion also covers account tiering with sales, using human presenters rather than AI avatars, and pitching ABM internally as a small pilot.

2. Why We’re Retiring Drive, Betting Big on IRL, and Hiring Humans in 2027 (w/Exit Five CEO Dan Murphy)

   Oct 30, 2026

   Exit Five CEO Dan Murphy joins co-founder Dave Gerhardt to explain the decision to retire Drive, the company's annual B2B marketing event in Vermont, and to preview a shift toward smaller, intimate events in hub cities plus an executive retreat. They also cover how Murphy went from a cold email to CEO, the company's bootstrapped growth without VC money, and the team's investment in newsletters, live sessions, and podcasts. The conversation also includes lighter Q&A about working together and Murphy's personal habits.

3. Why You Should Slow Down and Market Intentionally to Make an Impact (with Ann Handley)

   Oct 29, 2026

   Ann Handley, Chief Content Officer at MarketingProfs and author of "Everybody Writes," argues that marketers should slow down in a marketing world built for speed. She uses a 1987 Mighty Mouse cartoon to contrast "cow mode" (fast, efficient, easy to measure) with "sloth mode" (slow, deliberate, harder to quantify) and explains how AI has scaled cow-mode habits. The talk covers her ASAP matrix for deciding when to move fast, her "wallop tracker" for measuring trust and resonance before a sale, and the Northeast Ohio Regional Sewer District's social presence as an example of building a devoted audience.

4. Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift

   Oct 26, 2026

   Logan Lyles, founder of done-for-you webinar agency DemandShift, walks through five common mistakes B2B teams make with webinars and how to fix them. Topics include reaching new audiences through email swaps, newsletter sponsorships, and LinkedIn event invites, replacing the registration thank-you page with a two-step survey flow, and using survey data for follow-up. The conversation also covers repurposing webinars into lead magnets and using AI in a prompt-by-prompt workflow with a human in the loop.

5. [Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)

   Oct 23, 2026

   Devin Reed, previously Director of Content and Thought Leadership at Clari and earlier Head of Content at Gong, discusses how he moved from B2B sales into content marketing. He explains Gong's early LinkedIn-focused content strategy, built around data-backed long-form articles, and why he avoided pitching products in content. The conversation also covers personal branding, measuring content through inbound and newsletter growth, and his decision to leave a large company for consulting.

6. Dave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more)

   Oct 22, 2026

   This solo mailbag episode of the Exit 5 podcast has founder Dave Gerhart answering audience questions submitted by Exit 5 community members. Topics include whether to prioritize brand or demand marketing, the first 90 days as a new marketing leader, AI for outbound sales, community versus audience building, and whether AI is a bubble. Personal questions on routine, family, exercise, and breakfast are also covered.

7. Why the Next Era of ABM Targets the Person, Not the Account (with Casey Patterson, Snowflake)

   Oct 19, 2026

   Casey Patterson, who leads North American account-based marketing at Snowflake, talks with host Dasha at Exit 5's Drive event about how AI is reshaping ABM. She explains the shift from targeting accounts to personalizing for individuals, including a gifting workflow that moves from an account's intent spike to a delivered gift in about four days. The conversation also covers her team's internal AI accelerator program, a data-cleaning project called the "database washing machine," and her 2027 bets on account-based billboards and CMO-to-CMO video.

8. [Best of B2B] ABM with Hillary Carpio (Head of ABM at Snowflake)

   Oct 16, 2026

   Hillary Carpio, head of account-based marketing (ABM) at Snowflake, discusses how ABM works alongside sales, demand generation, and field marketing at a company she describes as account-based. The conversation covers how to define a total addressable market, build tiered account targeting, use website and intent data to prioritize accounts, and measure ABM through account-level lift rather than attribution. It also touches on the role of AI tools like ChatGPT and Jasper and on Carpio's own tactical podcast, GTM Speed Dial.

9. AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)

   Oct 15, 2026

   This Exit 5 Live session, titled "AI-assisted creativity," features six B2B marketers each presenting one AI creative workflow, followed by live Q&A and an audience vote. Jessica Rosenberg, a branded creative leader at Gamma, won the vote with a method for building a company-wide brand Skill file that lets any team member prototype on-brand landing pages. The other presenters cover persona-driven sales prep, AI lead magnets, prospect research, and AI-assisted campaign creative.

10. Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)

    Oct 12, 2026

    Colin Kendall, CMO of SC&H, an employee-owned consulting and financial services firm, discusses how the firm turned events into a measurable revenue channel by getting its own experts on stage and repurposing that content afterward. He explains how to help time-strapped executives build a credible LinkedIn presence, why a distinct point of view matters in the age of AI-generated content, and how his team turns the CEO's Slack posts into LinkedIn content. The conversation closes with his 2027 bets on employee advocacy and personal branding, including gamification. Recorded live at Exit 5's Drive event.