Exit Five
Exit Five
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com
Recent Episodes
The Viral Marketing Bets Behind High-Growth Voice AI Company Bland.ai, with Ethan Clouser (Head of Marketing)
Aug 3, 2026Ethan Clouser, 22-year-old Head of Marketing at Bland AI, discusses how the enterprise voice AI company uses unconventional viral marketing to stand out among 200 competitors in a crowded market. From the "Still Hiring Humans?" billboard campaign that generated over 1 billion impressions to buying Soulja Boy's voice rights and deploying a giant red telephone car at conferences, Bland combines high-risk creative bets with enterprise credibility. Clouser also covers building marketing infrastructure (SEO, AEO, Reddit presence) after the company's Series B, shifting positioning to "Voice AI for regulated industries," and how the team coded their entire website in Claude without prior software experience.
High-Value Brand Assets Most B2B Companies Haven't Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)
Jul 30, 2026Louis Grenier, founder of STFO (Stand The F*ck Out), discusses his research on B2B brand distinctiveness, which scored 100 companies across nine verticals on eight visual and audio assets. The study found that 80% of B2B tech companies lack distinctive branding, with only one company (Wiz) achieving an 'ownable' score. Grenier argues that in commoditized markets where product differentiation is nearly impossible, distinctive brand assets—logos, mascots, sound, color, typography—have become the primary lever for standing out.
Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline
Jul 27, 2026Exit 5 hosted a live "Paid Ads Playoff" featuring eight B2B marketing practitioners sharing proven paid advertising strategies across multiple channels. Speakers presented two-minute pitches on tactics including scroll-stopping Meta creative for device intelligence, TV/streaming ads for demand generation, out-of-home campaigns with control market measurement, long-form LinkedIn video ads, Google Search AI Overviews, and ChatGPT-powered search ads. The session culminated in audience voting to determine winners, with Shlomo's product personification creative technique winning the overall playoff.
How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)
Jul 23, 2026Anthony Blattner, founder of Speedwork Social, discusses how to leverage Claude Code to connect to the LinkedIn Ads API for automation, analysis, and campaign optimization. The episode covers using AI to build personalized, segmented LinkedIn ad campaigns at scale, automating bid management and demographic analysis, and using Claude Code to build target account lists for ABM strategies without relying on traditional data platforms.
Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)
Jul 16, 2026From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)
Jul 9, 2026Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)
Jul 6, 202660-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)
Jul 2, 2026Running a Media Company Inside HubSpot with Jonathan Hunt (VP, Media and Content)
Jun 29, 2026Demand Gen Plays for the Antisocial Buyer
Jun 22, 2026
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