Exit Five

Recent Episodes

1. How Sprout Social builds revenue marketing around segmentation (with Hailey McDonald, VP of Revenue Marketing)

   Sep 17, 2026

   Hailey McDonald, VP of Revenue Marketing at Sprout Social, discusses building a segmentation-driven revenue marketing strategy for a 16-year-old social intelligence platform serving 30,000 customers across diverse personas from individual creators to Fortune 500 brands. She explains why demand gen has become the hardest role to hire for in B2B, her framework for mapping customer segments to product solutions and budget allocation, and the shift from sales-led to product-led growth motions. The conversation covers how to read market signals to avoid over-investing in segments that won't close, the role of the campaigns team in executing segment-based strategies, and her perspective on AI adoption, tech stack evolution, and the difference between being a marketer versus an executive.

2. How One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis)

   Sep 14, 2026

   Connor Lewis, founder of Studio Lewis, discusses his formula for creating high-performing B2B video ads, having produced 800+ ads for companies like ClickUp, Zapier, and Ahrefs. He breaks down what makes ads work or fail through real examples, introduces his 'script blocks' framework for converting customer research into testable scripts, and explains how to extract 50+ video assets from a single shoot day. Lewis also addresses the role of AI in video production and shares transparent pricing guidance for different video types.

3. What to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO)

   Sep 10, 2026

   Kristina Frunze, founder of WebView SEO, discusses how B2B SaaS companies should respond to declining organic traffic caused by AI overviews. She introduces a framework treating SEO as the foundation and AI search optimization (AEO) as the roof, advocates for a 60/20/20 content split prioritizing bottom-of-funnel pages, and shares a three-layer attribution model to demonstrate marketing impact to leadership. She walks through a construction tech case study that tripled AI overview citations in six months and improved bottom-of-funnel visibility 46%.

4. Why B2B Marketers Need to Start Thinking Like Media Companies with Melissa Rosenthal

   Sep 8, 2026

   Melissa Rosenthal, co-founder of Outlever, discusses why most B2B content strategies fail and how companies should build media operations instead of just publishing assets. Drawing from her experience at BuzzFeed, Cheddar, and ClickUp, she explains how to train writers to think like journalists, why third-party trade publications outperform company blogs, and shares her LinkedIn playbook of posting five times daily with no conventional rules. The conversation emphasizes that real media companies focus on perspective, audience understanding, and editorial rigor—not vanity metrics.

5. Writing for Humans: The Real AI Workflows Behind Great B2B Content

   Sep 3, 2026

   Exit Five Live session featuring six B2B marketing leaders sharing tactical AI workflows for creating human-centered content. Speakers covered specialized AI agents that increased blog traffic 700%, a 23-step agent automating AEO content to WordPress, turning original research into content differentiation, structured review processes replacing subjective QA, and rules for using AI to learn faster without outsourcing thinking. The episode emphasizes keeping humans in the loop throughout AI-enabled content production.

6. B2B Ads that Don't Suck (with Shlomo Genchin, Unbore.com)

   Aug 31, 2026

   Shlomo Genchin, founder of unbore.com, discusses practical frameworks for creating effective B2B ads that cut through the noise. He breaks down his two-part research process (practical and personal pain points), then shares three creative techniques—A World Without, Visual Analogy, and Personification—with real client examples from HiBob and Ramp. The conversation covers production on any budget, getting executive buy-in for unconventional ideas, and why AI should complement rather than replace human creativity in advertising.

7. How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays

   Aug 27, 2026

   Exit Five Live session featuring five B2B marketing professionals sharing their highest-performing webinar tactics with real metrics. Topics include a two-step signup flow that 5x'd conversions via post-registration surveys, a compounding webinar series format for small teams, a post-webinar follow-up system that generated $1M in pipeline in one week, a conference-style virtual series structure, and influencer partnership and AI-powered content repurposing strategies. The session demonstrates that webinars remain a viable revenue channel when executed with strategic follow-up and content multiplication.

8. Marketing to B2B buyers who aren't on LinkedIn (with Clare Corriveau, VP Marketing, Tekmetric)

   Aug 24, 2026

   Clare Corriveau, VP of Marketing at Tekmetric, discusses marketing to auto repair shop owners—a traditionally underserved B2B audience that doesn't use LinkedIn, rarely checks email, and avoids downloading content. She explains how Tekmetric leverages its founder's decade-long experience running a repair shop to guide messaging, requires all new hires to visit actual shops before touching campaigns, and has built community and peer advocacy as core growth levers, including an unmanaged 6,000-member Facebook group.

9. YouTube for B2B Marketing (with Samu Kovács)

   Aug 20, 2026

   Samu Kovács, founder of KS Media, a B2B YouTube agency, discusses how YouTube serves as a hedge against AI-generated content and a channel for building authority in niche markets. The episode covers his proprietary research process for identifying high-performing video formats, the essential components of converting scripts (hooks, body structure, call-to-action placement), and practical guidance on realistic 90-day timelines for YouTube success. Kovács shares specific examples of clients generating hundreds of leads from modest view counts and explains how YouTube compounds with other marketing channels to shorten sales cycles and increase close rates.

10. From Startup to IPO: How the CMO of Varonis Has Kept the Same Job for 15 Years, ft. Rob Sobers

    Aug 17, 2026

    Rob Sobers, CMO of Varonis, discusses his unprecedented 15-year tenure leading marketing at the cybersecurity company from startup through IPO to $700M+ in revenue. He shares lessons on maintaining relevance as a technical marketer who still codes, building lean teams without middle managers, setting simple leading-indicator metrics, and applying the "reasonableness test" to programs that don't need to correlate directly to pipeline.