Everything is Logistics
Blythe (Brumleve) Milligan
Everything is Logistics is a show for the freight-curious, the supply chain nerds, and the people who know “it’s complicated” is usually where the best story starts. Hosted by Blythe Brumleve Milligan, the show explores how your favorite stuff, food, freight, and people move from point A to B, and why those systems matter more than most people realize. Topics include freight, logistics, transportation, maritime, warehousing, intermodal, trucking, logistics technology, and the attention economy.…
Recent Episodes
Tall Ships in New York: When the World Came Together
Sep 11, 2026Grace Sharkey and the host discuss America's 250th anniversary celebrations, focusing on commemorative fleet wraps from companies like Mack Trucks and Norfolk Southern, and the Sail4th 250 event featuring tall ships from 20 nations gathering in New York Harbor in July 2026. The conversation highlights the logistics and marketing efforts behind these displays, including the largest peacetime maritime gathering in American history, which featured ships passing the Statue of Liberty and the Hudson River, flanked by naval vessels and aircraft.
Everyone Has the Same Marketing Tools -- So Now What?
Sep 1, 2026RJ Finnegan, Brand Manager at SPI Logistics, discusses how the commoditization of marketing tools has shifted the competitive advantage from technology stacks to authentic human storytelling. He shares SPI's strategy of using a DSLR camera to capture genuine office moments and employee interactions rather than polished AI-generated content, and explains how his team filters marketing initiatives through measurable impact and emotional resonance rather than pursuing every new tool.
Inside the Logistics of Game Day, London, and the Super Bowl
Aug 25, 2026Host Blythe Brumley presents a compilation episode tracing the logistics behind professional football, from Jacksonville's decades-long effort to secure an NFL franchise in 1995 through modern game day operations. The episode covers stadium construction negotiations, the NFL expansion approval process, and the intricate logistics of game day including food preparation, broadcast timing, field maintenance, and international travel for London games. It concludes with the supply chain of championship merchandise—both the distribution to winning teams' fans within 72 hours and the donation of losing teams' merchandise through Good 360 to countries in need.
Freight Friends: Grace Sharkey on EDI Economics and the AI Reality Check
Aug 18, 2026Grace Sharkey, Head of Marketing at Orderful, discusses AI implementation in logistics with a focus on solving real operational problems rather than hype. The conversation covers Orderful's recent funding round, EDI modernization, and practical AI use cases in freight, including how automation frees employees to focus on higher-value judgment-based work rather than repetitive tasks.
Ports, Cinnamon and the Supply Chain of Sri Lanka
Aug 4, 2026Blythe Milligan, host of Everything is Logistics, shares a solo deep-dive into Sri Lanka's logistics ecosystem following a personal trip to the island nation. The episode covers Sri Lanka's critical role as a transshipment hub (Port of Colombo handling 8.3M TEUs in 2025), its dominance in true cinnamon exports (85% of global supply), tea production, and the apparel industry ($5B in exports). Milligan also explores the sustainability practices at Jetwing Yala hotel, which operates off-grid with solar power, biomass cooling, and zero-waste systems.
The Freight Agent Questions That Costs People the Most
Jul 28, 2026Blythe Milligan, host of Everything is Logistics, discusses the key differentiators of SPI Logistics' freight agent program compared to other programs in the industry. The episode explores critical factors for freight agents considering a move, including account ownership, lane saturation, technology customization, commission splits, and company philosophy. Milligan draws on interviews with SPI's executive team and agents to highlight how SPI's agent-only focus, lack of in-house brokerage competition, and support infrastructure set it apart.
Freight Friends: EDI Fees, AI Hype vs. Reality, and Toto's Ceramics That Secretly Power Chip Manufacturing
Jul 21, 2026Blake Milligan hosts Gray Sharkey of Orderful for the second edition of the 2026 Freight Friends series. The episode covers AI hype versus reality in logistics, discussing Blake's newly published AI Use Cases Guide featuring eight logistics vendors solving operational problems. Gray shares insights on AI deployment, the importance of data infrastructure, and the shift from building proprietary AI tools to leveraging existing platforms like Claude, while also reflecting on Blake's recent trip to Japan and Sri Lanka.
The companies creating the AI-powered workforce in freight
Jun 10, 2026SEO Strategy for Logistics Marketers in the AI Era
May 26, 2026Nearshoring Reality Check: Is It Really Non-Chinese Manufacturing?
May 19, 2026
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