Counsel Cast

Recent Episodes

1. [Counsel Cast Chambers] How to Set a Law Firm Ad Budget

   Sep 15, 2026

   Ameet Khabra, founder of HopSkip Media, discusses how law firms should set advertising budgets using data-driven methodology rather than arbitrary ranges. She explains that SEO and PPC work best together with unified messaging, highlights impressions as a key metric for detecting performance declines, and walks through a budgeting framework using Google cost-per-click data, industry benchmarks, and competitive spend analysis to model realistic outcomes at different spend levels.

2. Why Isn't AI Making Your Firm Money? with Joshua Lenon

   Sep 8, 2026

   Joshua Lenon, Lawyer in Residence at Clio, discusses the 'efficiency paradox' facing law firms: while 78% adopt AI tools, only a small fraction see revenue growth. The episode explores why isolated, task-specific AI implementations fail to drive financial results, while firms using AI across operations report 69% positive revenue impact. Lenon and host Karin Conroy examine how AI enables better client service, marketing, and pricing strategies—particularly value-based models that move beyond billable hours—and stress the importance of transparent AI policies to build client trust.

3. [Counsel Cast Chambers] How Legal Design Thinking Wins Repeat Clients

   Sep 1, 2026

   Laura Hartnett, who brings 15 years of experience as a management consultant, litigation associate, and Fortune 100 in-house counsel, discusses applying design thinking to legal services. She emphasizes mapping the full client journey—including stages where lawyers aren't present—to identify pain points and design empathy-driven solutions beyond traditional emails and memos. Key themes include small, iterative experiments (like a 10-minute quarterly stakeholder update deck), feedback loops, celebrating failures, and challenging whether lawyers are still practicing law the way it was handed down to them.

4. Why Podcasts Win in the AI Era with Rachel Allen

   Aug 25, 2026

   Rachel Allen, owner of Bolt From the Blue, discusses why podcast guesting is a powerful authority-building and relationship-development strategy for lawyers in the AI era. After appearing on approximately 50 podcasts annually and generating 2.5 million views, she breaks down her repeatable system for identifying aligned shows, crafting effective pitches, preparing authentically, and building lasting relationships before and after interviews. The conversation emphasizes that smaller, highly relevant podcasts often produce better results than large audiences, and that genuine human connection—demonstrated through authenticity and relatability—is becoming increasingly valuable as AI-generated content floods the internet.

5. [Counsel Cast Chambers] The One-Page Marketing Plan: Nine Boxes, One Scorecard, and Sales as Diagnosis

   Aug 18, 2026

   Allan Dib, author of 'The One Page Marketing Plan,' discusses how to structure a complete marketing strategy across nine boxes organized into three phases: before (getting in front of new people), during (capturing, nurturing, and converting leads), and after (delivery, lifetime value, and referrals). He introduces a scorecard tool to diagnose gaps in firms' marketing efforts and reframes sales as a diagnostic process where prospects identify their own fit, noting that only 3% of the market is ready to buy today while firms typically focus only on that tiny slice.

6. From Invisible to Authority with Terry L. Fossum

   Aug 11, 2026

   Terry L. Fossum, founder of The Stage Advantage and former Air Force captain, discusses how lawyers can build authority and trust to move from invisibility to becoming the obvious choice in their market. The conversation covers thought leadership through speaking engagements and strategic positioning, the psychology of reinvention and overcoming resistance to change through the Oxcart Technique, and why caring about clients' emotional concerns matters more than copying competitors' tactics.

7. [Counsel Cast Chambers] The Audience You Build Before You Need It

   Aug 4, 2026

   Becky Robinson, founder of Weaving Influence and author of 'Reach,' discusses how professionals can build audience and credibility before they need it. The episode centers on closing the gap between offline reputation and online presence, emphasizing four core commitments: value, consistency, longevity, and generosity. Robinson defines reach not as follower counts or viral spikes, but as an expanding audience plus lasting impact, and provides actionable guidance on identifying your niche, choosing sustainable content cadences, and equipping referral sources with shareable materials.

8. Found vs. Chosen: Why Lawyers Get Skipped with Andrew Colsky

   Jul 28, 2026

   Andrew Colsky, founder of B-Picked and author of 'Left of Trust,' discusses why law firms struggle with marketing by conflating visibility with credibility. He argues that SEO alone is insufficient—the real challenge is understanding client psychology and the decision-making process before they contact you. Colsky introduces his Credibility Generator platform, which automates content creation across blogs, videos, LinkedIn, and Google Business profiles to address the specific pain points clients search for, not generic law practice descriptions.

9. [Counsel Cast Chambers] Your Podcast Is an Authority Asset

   Jul 21, 2026

   Alex San Filippo, founder of PodMatch and host of Podcasting Made Simple, discusses why podcasts are authority-building assets for law firms rather than vanity metrics. The conversation challenges conventional podcast success metrics (download counts) and instead emphasizes completion rates, targeted audiences, singular calls to action, and conversion-focused strategy as true measures of podcast ROI.

10. How Do You Build a Referral Engine? with Delisi Friday

    Jul 14, 2026

    Delisi Friday, a referral strategy consultant for law firms, joins host Karen Conroy to discuss how to build a systematic, engineered approach to generating referrals. The episode challenges the misconception that referrals require networking events, instead focusing on the four audiences for referrals (former clients, current clients, current referral partners, and future referral partners). The conversation emphasizes that referrals are driven by relationship quality and memorable experiences—not just good legal work—and provides actionable frameworks for implementing referral systems through time, team, and tools assessment, gratitude protocols, and segmented communications.