Counsel Cast

13 episodes scanned. 75% of ad slots promote the show's own products.

Recent Episodes

1. [Counsel Cast Chambers] Talk Like a Former NPR Host | Celeste Headlee

   Nov 3, 2026

   Former NPR host Celeste Headlee, who co-hosted The Takeaway, anchored NPR shows, and wrote We Need to Talk, talks with host Karin Conroy about communication skills for lawyers. The conversation covers delivering hard news to panicking clients, guiding clients with questions instead of advice, why listening is effortful, how to recover when your mind drifts, why saying "I don't know" builds trust, and the cost of phones in view during conversations. This is a re-release of a 2022 episode.

2. Should YouTube Be Your AI Strategy? with MaryAnn Bautista

   Oct 27, 2026

   MaryAnn Bautista, co-founder of TurboRank, joins host Karin Conroy to explain why YouTube is a major AI citation source and why law firms should treat it as third-party proof of expertise. The conversation covers building a research-driven 90-day content calendar, the three content pillars of founder stories, education, and social proof, and practical setup for video production on a modest budget. They also discuss keeping videos short and educational rather than promotional, embedding videos in blog posts, and testing how LLMs answer category questions.

3. [Counsel Cast Chambers] How Law Firms Use Video to Be Omnipresent | Jake Isham

   Oct 20, 2026

   Jake Isham, CEO of Creative Minds and a filmmaker and photographer, explains how law firms and other businesses can build omnipresence by consistently publishing video and other content across platforms. He covers batch-shooting a half-day of recordings into a month of content, repurposing a single transcript into blog posts, emails, and social graphics with AI tools like ChatGPT and Canva, and why a smaller audience of the right viewers matters more than large vanity numbers. He stresses that the human creator must remain the editor and quality checker of AI output.

4. How Can AI Send Your Law Firm Local Clients

   Oct 13, 2026

   Tyler Henn, founder of Hennhouse Digital Growth Studio in Marietta, Georgia, joins host Karin Conroy to explain how local SEO and Google Business Profile setup influence which law firms AI tools like ChatGPT and Google recommend. They cover profile categories, service pages, address and verification rules, and how specific, unique content helps a firm be found. The conversation also addresses homepage user experience, Steve Krug's Don't Make Me Think, and social channels like Reddit and LinkedIn.

5. [Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King

   Oct 6, 2026

   Michelle Calcote King, Principal and President of Reputation Ink, discusses how law firms can measure PR effectiveness through 'excess share of voice'—the gap between a firm's visibility and its actual market position. She explains the research connecting visibility to business growth, walks through how firms can track this metric across publications and media mentions, and explores why consistent thought leadership and expert commentary take roughly a year to impact results.

6. How Do Law Firms Turn Visibility Into Authority? | Counsel Cast Compendium Q3 2026

   Sep 29, 2026

   Karin Conroy, legal marketing consultant and founder of Conroy Creative Counsel, hosts a Q3 2026 Counsel Cast Compendium episode—a quarterly briefing that distills multiple conversations into one sitting. The episode explores why law firms that are easy to find still don't get hired, examining the gap between visibility and authority. Through clips and insights from guests including Andrew Colsky (Be-Picked), Terry Fossum, Rachel Allen, Joshua Lenon (Clio), Delisi Friday, and Doug Vannatta (HD Intake Solutions), Conroy demonstrates that trust—not visibility—drives client selection, and that authority is built through content strategy, thought leadership stages, referral systems, and intake processes.

7. Is Intake Undoing Your Marketing? With Doug Vannatta

   Sep 22, 2026

   Doug Vannatta, founder of HD Intake Solutions, discusses why law firm intake processes are critical revenue drivers that are frequently overlooked. He explores how trust-building during initial client contact—through active listening, consistency between marketing promises and actual responsiveness, and genuine engagement—directly impacts conversion rates. The episode examines the disconnect between law firms' marketing investments and their intake execution, arguing that improving conversion of existing leads is often more valuable than generating additional traffic.

8. [Counsel Cast Chambers] How to Set a Law Firm Ad Budget

   Sep 15, 2026

   Ameet Khabra, founder of HopSkip Media, discusses how law firms should set advertising budgets using data-driven methodology rather than arbitrary ranges. She explains that SEO and PPC work best together with unified messaging, highlights impressions as a key metric for detecting performance declines, and walks through a budgeting framework using Google cost-per-click data, industry benchmarks, and competitive spend analysis to model realistic outcomes at different spend levels.

9. Why Isn't AI Making Your Firm Money? with Joshua Lenon

   Sep 8, 2026

   Joshua Lenon, Lawyer in Residence at Clio, discusses the 'efficiency paradox' facing law firms: while 78% adopt AI tools, only a small fraction see revenue growth. The episode explores why isolated, task-specific AI implementations fail to drive financial results, while firms using AI across operations report 69% positive revenue impact. Lenon and host Karin Conroy examine how AI enables better client service, marketing, and pricing strategies—particularly value-based models that move beyond billable hours—and stress the importance of transparent AI policies to build client trust.

10. [Counsel Cast Chambers] How Legal Design Thinking Wins Repeat Clients

    Sep 1, 2026

    Laura Hartnett, who brings 15 years of experience as a management consultant, litigation associate, and Fortune 100 in-house counsel, discusses applying design thinking to legal services. She emphasizes mapping the full client journey—including stages where lawyers aren't present—to identify pain points and design empathy-driven solutions beyond traditional emails and memos. Key themes include small, iterative experiments (like a 10-minute quarterly stakeholder update deck), feedback loops, celebrating failures, and challenging whether lawyers are still practicing law the way it was handed down to them.