CMO Confidential
Mike Linton // I Hear Everything Podcast Network
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer…
Recent Episodes
Neal Mann | AI Agents as Teammates - Are You Really Ready to Work Together?
Aug 4, 2026Neal Mann, CEO and Co-Founder of NOAN (an AI-native fact layer business), discusses how to build and deploy AI agents as effective team members. He emphasizes the critical importance of business structure, semantic clarity, and a single source of truth for AI to operate effectively, and warns against "AI Slop" — inaccurate or off-brand content created when teams lack unified reference data.
Dr. Ed Dobbles | Research and Analytics in an AI World
Jul 28, 2026Dr. Ed Dobbles, a 30+ year veteran of research and analytics across Diageo, H&R Block, and SuperValu, joins host Mike Linton to explore how research, analytics, and generative business intelligence are evolving in an AI-driven world. The episode examines why traditional BI tool adoption consistently fails (50-65% failure rate), the critical gap between data insights and human decision-making, and how generative AI is finally bridging the gap between analytics teams and business users who want answers, not complexity.
Brent Rivard | Why Are So Many Marketers Ignoring the $8.3 Trillion Market Hiding in Plain Sight?
Jul 21, 2026Brent Rivard, CEO of Geezer Creative, discusses the massive $8.3 trillion market of consumers aged 50+ that most marketers are systematically ignoring. With a background as CMO of Internova Travel and global managing director at Anomaly, Rivard explains why ageism in the advertising industry, risk-averse marketing cultures, and misaligned KPIs prevent brands from capturing this high-disposable-income segment. He argues that marketers must shift from media-engagement metrics to purchase behavior, hire creative teams from the demographic they're targeting, and recognize that older consumers are far more adaptable and digitally savvy than stereotypes suggest.
Aarron Spinley | The Concept of Customering - Is Technology Overwhelming the Customer Experience?
Jul 14, 2026Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape
Jul 7, 2026Michael Treff | A Mid-Year Update From the B2B Front Lines
Jun 30, 2026Drew Pinto | Time to Think About Architecture
Jun 23, 2026Dr. David Bray | Managing the Geopolitical Landscape
Jun 16, 2026Joe Gagliese | What Does Social First Even Mean & Is It Right For You?
Jun 9, 2026Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines
Jun 2, 2026
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