Cfo Playbook
Soldo
Being a finance leader is no longer just about controlling costs. 2026’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook is brought to you by Soldo.
Recent Episodes
Leading Finance Through Hypergrowth with Roy Hefer
Aug 27, 2026Roy Hefer, CFO at Perk (formerly TravelPerk), discusses leading a high-growth AI-native travel and spend platform through simultaneous scaling, acquisition integration, and business repositioning. He shares his playbook for CFO leadership: building world-class teams, creating leverage through delegation, and prioritizing culture and trust as rigorously as financial metrics. Roy explores successful M&A strategy, the role of gut instinct informed by experience, practical AI implementation that doubled gross margins, and building investor relationships long before fundraising.
The Rise Of The Advisory CFO with Sara Daw
Jul 30, 2026Sara Daw, Global CEO of the CFO Centre and Liberty Group, discusses the rise of fractional CFO models and what she's learned from 25 years observing the CFO role across 750+ fractional CFOs in 18 countries. The episode explores how fractional CFOs deliver strategic value beyond technical finance skills, the characteristics required to succeed in this model, and how the future of work is shifting from employment to access-based leadership structures.
The CFO Playbook: What Corporate CFOs Can Learn from Amnesty International
Jun 25, 2026The Black Swan CFO: Planning for What You Can't Predict
May 28, 2026The CFO as Storyteller: Why Numbers Alone Aren’t Enough
Apr 30, 2026Why Operational CFOs Win: Strategy, Speed, and Leading Through Change with SmartRecruiters' Tom DiDesidero
Mar 26, 2026Why Operational CFOs Win: Strategy, Speed, and Leading Through Change with SmartRecruiters' Tom DiDesidero
Mar 26, 2026From Metrics to Meaning: Building a Customer-Centric Finance Org
Feb 26, 2026CFO Leadership: Asking Better Questions Instead of Saying No with John Glasgow
Jan 29, 2026Reflecting on progressive finance with Sacha Herrmann
Dec 29, 2025
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