Breaking B2B (Sam Dunning)

11 episodes scanned. 100% of ad slots promote the show's own products.

Recent Episodes

1. #506 How I Automate SEO & AEO With Claude Code (Copy This)

   Nov 2, 2026

   Sam, speaking for the Breaking B2B team, walks through a Claude Code workflow for AI SEO and AEO that starts from sales call transcripts rather than keyword lists. He covers three setups (manual transcript upload, an MCP connection to a call recording tool, and a full Claude Code workflow that also connects Ahrefs) for extracting buyer pain points, objections, and competitor mentions and mapping them to high-intent keywords. The episode is presented as a tutorial with references to the team's own client results.

2. #505 5 AI SEO Strategies to Get You Ahead of 99% of SaaS

   Oct 30, 2026

   Sam, who runs an AI SEO service for more than 50 SaaS companies, presents a solo episode on five strategies for getting cited in AI search results such as ChatGPT. He cites a study of 75,000 brands that found YouTube and transcripts to be strong signals, and backlinks near the bottom. Other topics include refreshing commercial pages, using Princeton study findings on quotes, statistics and citations, mining sales and support call recordings for content, and checking robots.txt and Cloudflare AI crawler settings.

3. #504 Rank Your SaaS #1 SO Fast People Think You Hacked Google

   Oct 12, 2026

   Sam, an SEO practitioner who runs Breaking B2B and says his team has worked with more than 50 SaaS companies, explains how to rank a SaaS website quickly by updating existing pages that already sit on page one or two of Google. The episode covers targeting commercial-intent "money keywords" such as alternatives, versus, and best-of searches, matching the page format that already ranks, and adding internal links. It also addresses low-priority technical SEO and the benefits of publishing new content quickly, with AdLib, Fiblo, and RB2B cited as examples.

4. #503 The Best LinkedIn Ads Strategy in 2026

   Oct 10, 2026

   John Stewart, who runs Min Maxed Media, walks through the LinkedIn ads framework his agency uses for B2B SaaS and tech clients. He covers fit criteria such as average contract value and audience presence on LinkedIn, when a company is ready to start spending, and the staged funnel of thought leadership ads, retargeting with proof-based creative, and message ads. The conversation also addresses budget minimums, a three-month timeline to consistent results, and common setup pitfalls such as the Audience Network setting.

5. #502 A $1.5M B2B SEO Strategy (Copy This)

   Oct 1, 2026

   Samu Kovacs, founder of KS Media, a $1.5M ARR B2B agency running 45+ YouTube channels, breaks down the exact AI SEO strategy he's executing with Breaking B2B to drive inbound pipeline and demos. The conversation covers customer research, website structure optimization, listicle-based content for money keywords, landing page strategies, and third-party citation outreach. Within two months of execution, KS Media is appearing in Google AI Overviews and ranking 3rd-4th in LLM recommendations for target keywords.

6. #501 A $100M SaaS AI SEO Strategy (Steal This Now!)

   Sep 24, 2026

   Sam, founder of Breaking B2B, breaks down the AI SEO strategy that helped Gamma reach $100M ARR, focusing on how SaaS companies can get recommended in ChatGPT and other AI tools instead of relying solely on Google. The episode covers building pages that AI will quote, selecting winnable AI searches using a money keyword matrix, understanding differences across AI platforms (ChatGPT, Google AI Overviews, Perplexity, Claude), and tracking attribution from AI search to demos. Real client examples show results: Chattermill increased AI mentions from 20% to 80%, Kubaru achieved 60% of new leads from organic search, and MarqVision saw demo growth in 6 weeks.

7. #500 My $4,000,000 B2B Content Strategy (Full Breakdown)

   Sep 15, 2026

   Samu Kovács, co-founder of Breaking B2B, a SaaS SEO and AI search agency, breaks down the complete content strategy that scaled the company to $4M in annual recurring revenue over 2.5 years. The episode covers the three-channel system driving inbound leads: AI SEO (optimizing for LLMs and search), LinkedIn (organic posting + paid amplification), and YouTube (search-optimized video content). Kovács discusses practical tactics including mining sales calls for "money prompts," creating content that gets cited by ChatGPT and Claude, and building an integrated content flywheel across channels.

8. #499 If You Only Watch One SaaS SEO Video, Make It This

   Sep 8, 2026

   Sam presents his "5 Levels of SaaS SEO" framework, explaining why many B2B SaaS companies have high traffic and Google rankings but few demos or inbound leads. He walks through each level—from invisible to default recommendation—with concrete fixes, emphasizing the shift from Google-only SEO to AI search optimization (ChatGPT, Claude, Perplexity). Sam uses client examples (RB2B, Fibbler, Proposer) and provides actionable tactics like building money keyword matrices, controlling narrative with roundups, and proper attribution tracking.

9. #498 Copy This AI SEO Strategy, It Will Blow Up Your SaaS

   Aug 27, 2026

   Sam presents a three-page AI SEO framework designed to convert SaaS companies from cold outbound to inbound-driven revenue generation. Using real client examples—including Verify Treatment, which generated 26+ organic inbound demos in 30 days—Sam details the strategy of building competitor/comparison pages, listical articles, and dedicated landing pages, combined with external placements and backlinks to rank on Google and get recommended by AI tools like ChatGPT. The episode covers timeline expectations (30–90 days for established sites, 6 months for thin websites) and emphasizes that AI search requires both on-page optimization and brand mentions across trusted sources.

10. #497 Cold Calling is DEAD. Here's What Works in 2026!

    Aug 20, 2026

    Sam, founder of Breaking B2B, shares his evolution from cold-calling solo founder to building a $300k/month bootstrapped SEO and AI search agency. He details why cold calling doesn't scale as a standalone strategy and outlines the complete inbound marketing engine—SEO, AEO, LinkedIn personal branding, YouTube, and podcasting—that now drives consistent pipeline without constant prospecting.